Business Essentials

Andrew Ford, Founder of Social Star, has turned the elevator pitch on its head with his own pitch structure which aims to be more conversational. The standard elevator pitch, he insists, is one-directional and lacks true engagement. With practice, your pitch shouldn't feel like selling; instead, it should feel like you're providing answers to someone's questions. The challenge Andrew sets out to solve is getting them to ask you questions.

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If you want your team to be fully committed to your idea, first it's worth spending time with them to connect and develop a level of trust. That's according to Simon Dowling, business coach and author of ‘Work With Me: How to get people to buy into your ideas.’ You’ll achieve the best results, he insists, if you have a team who’s as enthusiastic and willing as you are about your idea.

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The swings and the roundabouts of running a business can be stressful at the best of times. But it doesn’t have to be that way, according to business consultant Roger Perry. He advises his clients to build business resilience by concentrating on two key aspects of their enterprise: what he calls organisational fortification, and organisational adaptability.

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If you want to motivate your team, retain good talent and create an environment where everyone is performing, it’s important to take the time to get to know your team members individually. Michelle Gibbings is a workplace expert and author of award-winning ‘Bad Boss: What to do if you work for one, manage one or are one’. She says people thrive under different circumstances; for some it’s the flexibility of working from home, for others it’s career opportunities. One thing for certain is that respect is a powerful motivator for performance, she says.

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Consumers are bombarded with ads across social media, TV, radio, outdoor all day, every day. So, how can you market your business in a way that doesn’t add to the noise? Marketing guru Moby Siddique says content marketing can encourage authentic connections with your target audience, if done well. He says you must get out of your comfort zone and talk about industry problems, which others are likely also facing. Moby also provides his framework to build trust and authority in the market.

Business Essentials Daily is produced by:

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The levels of stress, burnout and mental illness are increasing rapidly, societally, but also within the workplace. It’s more important than ever for business leaders to be able to talk with their staff about their mental health. Wellbeing leadership expert Fleur Heazlewood says despite providing psychologically safe and mentally healthy working environments, leaders lack the skills and training to support their staff’s wellbeing. She outlines how to recognise the signs of mental health challenges and how to approach a conversation around it.

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SoundCartel
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Automation and systemisation might work at the supply chain level or in fast-food production, but be careful about being too efficient with your communications, you don’t want to ruin the customer experience. That’s according to sales guru, Sue Barrett, CEO of Barrett Consulting Group. She outlines the three C’s of customer experience: clarity, consistency and communication.

Business Essentials Daily is produced by:

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Sometimes your most talented employees are also the hardest to manage. How do you keep them in line It’s a common dilemma for business owners. The standout performers in your business are often the hardest to manage. They make good money for you but in the process, they upset others and can be unwieldy in conforming to the best interests of the business. Aaron Goonrey, Partner at Lander & Rogers Lawyers, highlights three types of talented but tricky staff and what you can do to manage their quirky behaviour. 

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More than 20 million wet wipes are used every day in Australia. The traditional ones produced by foreign multinationals contain microplastics that don’t break down and are toxic to the environment. In 2021, The Hygiene Co’s Phil Scardigno and Corey White decided to take on the big players by manufacturing a plastic-free, bio-degradable product. The Adelaide-based compostable wipes – called CleanLIFE – are around half carbon-intensive than imported wipes. Hospitals have embraced the environmentally friendly alternative, helping to catapult this new Aussie manufacturer.

 

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Entrepreneur Kobi Simmat sold his accreditation consultancy for a cool $20 million dollars. It was a 16-year education, not only on how to run a business but what was needed to sell it for a whopping profit. If he knew then what he does now, he believes he could have sold it in half the time with half the effort. He says it’s important to start with the end in mind.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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