Business Essentials

Business names can sometimes have a use-by date. If you’re thinking about a name change, there are important things to consider.

Luke Faccini, Founder and Brand Strategist of The Sponge branding agency, says sometimes a name change is unavoidable when you move into new markets, for example, and your current name won’t work. Luke takes us through some of the biggest mistakes businesses make when changing their names. If you’re going to embark on the process, he says, it’s a big step and you may as well get it right.

Business Essentials Daily is produced by:

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Don’t let bumps in the road get in the way of success. That's the message from former Hoyts Cinemas CEO, Peter Ivany, who faced many bumps in his journey to take Hoyts from a 40-theatre chain to more than 2000 theatres a decade later.

He spends much of his time these days giving back to the community with several chairmanships of not-for-profits in sport, the arts and charities. Peter was even recognised in the 2021 Queen’s Birthday Honours with an Officer of the Order of Australia (AO) for distinguished service to the community.

Peter's achieved great success in his life, but what does that really mean? He shares his thoughts about success, in business and life, with one very clear insight - it's not all about money.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The old rules of selling won’t cut it any more as consumers become more savvy and far more cynical. CEO and sales guru, Harry Mills, of The Aha! Advantage offers a technique which aims to have consumers persuade themselves to buy.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

We’re facing a world of relentless change and uncertainty right now, from industry transitions, post-pandemic impacts, technology advances, skills shortages, cost-of-living issues, and so on. So, as a leader, how do you  guide your team through the challenges of change? Leah Mether says much of it comes down to communicating clearly and consistently to everyone. It’s all outlined in her book, ‘Steer Through the Storm: How to Communicate and Lead Courageously Through Change’. In this episode, Leah explains her 5 Cs of effective leadership and why one-on-one conversations are crucial.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

When someone’s emotional or psychological needs are unmet, they may adopt a victim mentality as a way of drawing attention to themselves. This behaviour is an insidious workplace issue. Its impact can be just as destructive as that of bullies and narcissists, and can ruin company culture. Roxanne Calder, Managing Director of recruitment firm EST10, explains what behaviours to look out for and how to deal with the perpetual victim.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

If you haven’t started planning yet, now’s the time. That’s according to Kerry Boulton, Founder & CEO of The Exit Strategy Group, and author of ‘Million Dollar Pay Day – How To Get Rich And Get Out…Creating The Perfect Exit Strategy and Life After Business’. Kerry has walked the walk when it comes to selling a business – she built up and sold Freight Management International 20 years ago – and she has valuable lessons from that experience.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Workload is the number one cause of workplace stress, beating job security, life balance and people issues, according to a survey by The American Institute of Stress.

Online technology hasn't made our workload much easier. In fact, email, phone calls, text messages and impromptu meetings all add up to more work and more stress. So, what can be done? Leadership performance coach, Muffy Churches has five ‘brain games’ to regain a sense of control over the daily influx of work.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Before making a big impact as a sales consultant, Tony Gattari was a leading sales manager at Harvey Norman. And for decades since, Tony’s shared his sales wisdom with some of Australia’s leading brands and sales teams. He explains how sales works in the modern world of business.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Too many client presentations are self-serving with badly organised and complex content. Moreover, great ideas are often lost in a sea of slides that don’t connect with the audience. That’s according to David Fish, a globally recognised strategist and business leader, who’s worked with some of the world’s largest advertisers. He’s also author of ‘What it takes to create winning presentations’, in which he details his four keys: be clear, concise, compelling and simple.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Numbers have a magnetic effect on people and can anchor their behaviour. Behavioural specialist, Bri Williams discusses a golf study which found that professional golfers tended to take fewer strokes when the same hole was labelled as a par four compared to when it was labelled as a par five. The implications of this research extend beyond golf and into daily business life. It highlights how expectations are framed can significantly influence behaviour. Objective reality may be less important than the subjective perception of difficulty.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.