Business Essentials

What steps are needed to be a great leader and can anyone become one? Ricky Nowak, a leadership speaker and facilitator, has spent much of her career pondering those questions and has some practical solutions. She details her thoughts in her book, ‘How to make good people great leaders …and reap the reward!’. She outlines what she calls the three Rs of leadership, including great relationships, resilience and respect.

Business Essentials Daily is produced by:

SoundCartel
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It’s a new world of communication for small business, with customers able to make contact on multiple platforms, often in very demanding terms. But according to Elise Balsillie, Head of Thryv small business software, Australia, those businesses who don’t respond in a timely manner are being left behind. She says it’s critical to build channels that ensure frictionless communication and, to embrace change that sustains your business into the future.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Consumers are spoilt for choice. Confronted with so many shopping options every day, people perform shortcuts when making purchasing decisions. But building brand value is more important than short-term sales results. Troy McKinna, Co-Founder of Agents of Spring, identifies four keys to building brand value: find your consumers' most valuable problem; design a clear solution that delivers results; sell experiences that drive profits; and embed memories that last a lifetime.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

With so many marketing channels to choose from, how do you know which is the right one for you and your business? How do you turn strangers into paying customers? Well, rather than a scatter-gun approach, the best strategy is to choose one marketing channel for 90-days with 100% commitment. Amy Miocevich, Founder of Lumos Marketing says, if it doesn’t work, then move on to something else. If it does work, terrific! Keep that channel spinning while you focus on the next channel. Marketing doesn’t have to be expensive, she insists, you can do it in-house on a shoestring budget.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

We’ve all heard about high-profile construction companies becoming insolvent. But the scary thing is that the number of businesses across all sectors going bust has skyrocketed this year. That’s according to Jacqui Clarke, who urges you to start planning now to ensure you don’t end up on the scrap heap. Jacqui is author of ‘Stop worrying about money – start planning now to secure your financial future’. She offers a variety of practical steps to prevent business failure.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The way social media works has changed dramatically over the past few years, with most businesses needing to adapt the way they promote themselves. George Hawwa is Growth Director for social media marketing agency, Attention Experts, he outlines three methods for encouraging social media engagement, explains how businesses should see themselves as content creators, and explains the value of retarget to visitors for future promotions.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Managing a team is not set and forget. Tony Gattari, Achievers Group, Founder and Managing Director, likens it to sport – your players have a KPI scoreboard which keeps them on track every single day.

Tony says if you want to improve the performance of your team members, you must set regular targets and keep revisiting them. Tony's a stickler for performance review meetings. They’ll keep your staff on track and they’ll also reveal their true capabilities. If they not up to scratch, Tony says, you’ll need to move them or remove them.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Living up to the expectations of others can be a heavy weight. From childhood to our working lives and beyond, we’re largely driven by what’s expected of us. But what if those expectations tie us down and prevent us from reaching our dreams? As a keynote speaker, author and mentor John Di Natale, knows first-hand about managing expectations of others and going his own instead.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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Sales teams tend to focus a lot on efficiency, for example, how to make cold calls, how to overcome objections, and how to spot a good lead. But by focusing solely on efficiency, they’ve forgotten about the importance of effectiveness. Entrepreneur, Roy Osing says that rather than being comfortable with sub par performance, sales needs to be transformed into a strategic asset, demonstrating outstanding behaviour that gets customers raving.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

When it comes to influencing people to change their behaviour, we tend to use logic. That doesn’t work, says behavioural specialist Bri Williams. Humans are emotional creatures: we’re lazy, scared and confused, she insists. By lazy, she means we’re creatures of habit and therefore behaving in a new way takes effort. We’re scared because we don’t want to try something different in case it fails. And we’re confused, because we don’t know where to start. Believing that we’re rational is the biggest of the many behavioural myths that Bri outlines in this episode.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.