Business Essentials

Search Engine Optimization — or SEO — is crucial for any business with an online presence, but many business owners find it daunting. The Studio Hawke company specializes in improving SEO for its clients, and its General Manger, Lawrence Hitches, says there are plenty of things a business can do to rank higher on Goolge Search Results. He advises businesses to look at the structure and efficiency of their websites, and that, with a bit of work, it’s possible to master what he calls the “art” of SEO.

Business Essentials Daily is produced by:

SoundCartel
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Do you know what you really stand for? Perhaps you’re too busy running your business to ask such deep-seated personal questions. But delve deep you must! says John Di Natale, mentor, keynote speaker and author, because these days it’s more important than ever to consider what you represent. It’s all part of personal branding, he says, it’s important for business, and by the way, it’s not just about you anymore anyway – now the whole team needs to get involved.

Business Essentials Daily is produced by:

SoundCartel
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The vast majority of people read reviews before they purchase anything, particularly big-ticket items. And video testimonials or reviews, in particular, are much more influential on the final purchase. Ainslie Williams, CEO of Reel.Reviews, says it’s the visual cues, body language, tone and emotion that come through in video that provide a far more authentic and compelling argument, than from a written review.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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A. Raptis & Sons is your quintessential migrant-family business success story. In the 1950s, Arthur and Anna Raptis migrated from a Greek fishing village to South Australia, where they opened a fish and chip shop, with a wholesale fish area at the back. Three generations later, Arty Raptis, Arthur Senior’s grandson, is CEO of a multi-million-dollar enterprise with a fleet of boats fishing for seafood from the Torres Strait to the Great Australian Bight. It’s one of the country’s largest privately-owned fishing companies. Arty explains the pillars of the business’s success: a focus on premium quality seafood, embracing technology, environmentally responsible fishing practices, and staying true to its family roots.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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Has growing your customer base stalled? Are you struggling to attract people to your website? Or maybe you have a tonne of online visitors but they’re just not buying. Whatever the case, it’s time to check for bottlenecks. Amy Miocevich, marketing guru and Founder of Lumos Marketing, has developed a framework, outlined in her book, ‘The Very Good Marketing Guide: How to Grow Your Business on a Budget’. She explains the guide and the importance of the 5 Cs that underpin a great marketing strategy.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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A manager needs to embody a group of distinct archetypes if they are to reach their full potential, according to recruitment expert and Director of Talent X, Marnie Jones. From the pusher to the mentor, the trainer to the policeman, Marnie Jones explains her seven management archetypes and why embracing them all can lead to a better workplace, retention of staff, and higher profits.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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How often have you sent an email unsure whether the person you sent it to would read it?  Most of us blithely type an email and click ‘send’ hoping for a good result.  Problem is, with so many emails in their overflowing inbox, yours might not ever be opened, let alone acted upon. Productivity and leadership expert Scott Stein, has five mini hacks to help guide the recipient to open and read your email. It’s detailed in his latest book, ‘Leadership Hacks: Clever Shortcuts to Boost Your Impact and Results’.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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Building brand value rather than just brand awareness, and understanding algorithm requirements, is the secret to success on social media, says George Hawwa, Growth Director of social media agency, Attention Experts. George says the social media landscape has changed dramatically in the last couple of years, and that “likes” and “shares” are no longer a metric of success. To help foster business, he advocates telling your business back story, in engaging and compelling ways.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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Virtual learning has become a game changer for businesses, according to Sales and Negotiation Consultant Julia Ewert. With the rising cost of travel, companies are turning to what she calls ‘virtual engagement’, to increase productivity. She says smart businesses are upskilling their existing workforce rather than taking on new staff. And by approaching sales with humility and focusing on serving the needs of potential clients, businesses can achieve higher conversion rates and significant growth.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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If you’re agonising over writing that report or a delicate email to a client, ChatGPT just might be the tool to save you the time and angst. It’s the artificial intelligence tool, which uses information it’s learned from training data, to follow prompts or instructions and provide a detailed response. Productivity expert and author, Donna McGeorge explains how to use ChatGPT in your business. And, she outlines the practicalities of it from her new book, ‘The ChatGPT Revolution: How to Simplify Your Work and Life Admin with AI’.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.