Business Essentials

How often do we hear that there’s never enough time in the day? Often, right? Well, perhaps if those meetings were purpose-driven, you and the team could get more of the important work done. Leadership and productivity expert Scott Stein says it might help to adopt one of four meeting types – that way, the attendees’ time isn’t wasted and you can achieve greater outcomes.

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New businesses that survey potential customers, and established businesses that make a customer blueprint, are setting themselves up to become a customer-centric success. That’s according to Ruchi Gupta, Founder and CEO of The Launchpad Co. She says that too many small businesses fail to do their due diligence and can rapidly improve their prospects by increasing the value of their customer experience.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Change is inevitable but managing it badly can lead to an exodus of great staff. So, change specialist Esther De La Cruz has some advice, be as transparent and communicative as possible. Esther says responses to change are largely biological, so keeping this in mind when formulating a change strategy is a recipe for success.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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With inflation the highest it’s been for decades and mortgages, grocery prices, and energy bills all heading north, employees might come to you demanding a salary increase. So, how do you handle the question? HR expert and CEO of Corporate Dojo, Karen Gately, explains how to communicate with your team honestly and effectively. At the end of the day, she says, as a business owner you have commercial realities you need to face, and there’s a lot to consider when making decisions around salaries.

Business Essentials Daily is produced by:

SoundCartel
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Lawyer Tracey Mylecharane has had plenty of distressed business owners come to her with cease-and-desist letters, following a new product or service launch that’s infringed on existing registered trademarks. Tracey insists, that before launching a new offer, ensure that the words aren’t already registered by a competitor. She explains how to do your due diligence and the consequences if you do infringe on a registered trademark.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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With just seconds to grab people’s attention and make an impact, intrigue marketing is one way business owners can cut through the daily advertising clutter. James Smith, CEO of digital agency, Smith Brothers Media, says any business can do this, just think creatively, be brave and give something new a go!

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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Gen Z exudes confidence while looking into darkness. That’s according to the latest Employee Sentiment Index conducted by ELMO Software. Their study of more than 1,000 Australian employees, reveals that 47% of Gen Z employees are remarkably optimistic, even as businesses contract and labour forces reduce. So, the assuredness of Generation Z could be misplaced, while older cohorts are proceeding with more caution.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

There are four ways small businesses can benefit from a hit of growth capital. Anthony Healy, CEO and MD of the Australian Business Growth Fund, says swapping a minority share of your business for a large injection of capital can help SMEs accelerate their growth, open new business opportunities, free up resources and provide additional expertise and access to new networks.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Payroll tax returns for the 2023 Financial Year are due in July. It’s a big task, especially for businesses with staff around the country, because each state and territory has different requirements. Steve Baxter, National Indirect Tax Partner at Mazars, explains how payroll tax works, when it’s due for each state, and the care employers must heed when they prepare their payroll tax calculations.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Clients will more likely buy from you if they feel heard and understood. Sue Barrett, CEO of Barrett Consulting Group, says it’s incumbent on leaders to ensure their sales teams learn to develop long-term relationships with clients. As the world becomes more complex and products become commoditised, buyers are not just looking for solutions, she says, but looking beyond that. And so, it’s worth embracing value-based selling, which could involve any number of things including, risk-mitigation, return on investment, security of supply chains, or new market opportunities. Modern sales teams to succeed need to think beyond short-term transactions and strive develop lasting, meaningful, collaborative solutions to their clients.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.