Business Essentials

An online brand personality helps build an authentic connection with your market. That’s according to Joel Gerschman, CEO of Digital Pilot and The Change Coach, who’s identified 12 personality archetypes to help businesses achieve growth online. Joel outlines the six components to build a successful brand strategy.

References:

Find out more about Joel Gerschman and his digital businesses at Digital Autopilot www.digitalautopilot.com.au and The Change Coach: www.thechangecoach.co

 

Business Essentials Daily is produced by:

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Is your business an all-round nice-guy Tom Hanks type, a fun Adam Sandler, or maybe an elegant Cate Blanchett? Business coach and digital marketing guru, Joel Gerschman, reckons that adopting a Hollywood archetype can help you differentiate yourself from the competitive online world. Joel Gerschman is a leading business coach, best-selling author, co-founder of Digital Autopilot and CEO of The Change Coach, one of Australia's leading digital marketing agencies. He runs through 12 archetypes, all of which convey a meaning to help customers relate to a brand.

References:

Find out more about Joel Gerschman and his digital businesses at Digital Autopilot www.digitalautopilot.com.au and The Change Coach: www.thechangecoach.co

 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

As a businessman, John Wood built Fleetwood Corporation – the largest integrated company of its type in Australia, with caravan parks, park homes, lifestyle villages and much else in between. Then he walked away. Disillusionment set in, followed by a hiatus in John’s life as he explored what really matters in business and life. John discovered a transformative way of thinking. It opened his eyes to what’s really possible, and now he’s helping others in business open their eyes too.

Reference:

John Wood is the author of “The Business of Possibility: Re-imagining your organisation”, the sequel to John’s first book “Possibility – a State of Mind”. You can find out more about John’s work at: therealmofpossibility.org.au

 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Sales calls – for some they come with a sense of dread, but what holds a lot of people back is not knowing what to say and a fear of rejection. Bri Williams is a behavioural specialist who’s studied the words that best hold the client’s attention and engage them naturally, to ideally, avoid the brush off.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

See omnystudio.com/listener for privacy information.

A core element to great customer service is a recovery strategy. It’s how you react to those times when, inevitably, your business makes a mistake. Often, businesses do the bare minimum to assuage their customers, when in fact they could and should go above and beyond to fix the error; which will help markedly in a creating a positive impression. That’s according to entrepreneur Roy Osing. He calls it the ‘recovery strategy’ – done well, customers will not only stick with you, they’ll also tell others about you.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

See omnystudio.com/listener for privacy information.

One of the biggest barriers to expanding your business overseas is not knowing where to start. Well, according to Cynthia Dearin, Managing Director of Dearin Associates, you could be missing out on massive opportunities if you don’t give it a go. The key is not to rely on your gut feel. To truly achieve success overseas, she says, you need crystal clear vision, a powerful plan, momentum and the resources to make it happen.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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No doubt there are some in your team who are facing money worries. Financial stress, like any forms of stress, can have a negative impact on performance and can lead to further problems, including depression. As a boss, you can help with support and education, says Jacqui Clarke, author of ‘Stop worrying about money – start planning now to secure your financial future’. She explains how you can encourage your team to build a personal finance village around them – qualified people who can help make sound financial decisions and reduce the emotion that often goes with those money decisions.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Too often we’re fixated on finding new customer leads. It’s what sales guru Tony Gattari calls “lead madness”. First and foremost, he says, you need to be able to accurately measure the different variables in your sales and marketing process: customers, transactions, and average dollar sales. If you increase the variables by 10%, you could potentially increase your profit margin by 61%, without having to spend a cent.

Business Essentials Daily is produced by:

SoundCartel
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Federal Treasurer, Dr Jim Chalmers, has announced a budget surplus, but, in spite of reports, it’s not the first time in 15 years. Plenty of governments over that period have announced budget surpluses, says our regular economics commentator, University of Melbourne Professor Neville Norman, but few have actually delivered one. Is this budget going to worsen inflation? Will interest rate increases pause and will Australia avoid a recession? Prof. Norman addresses all these issues and more, as well as explaining how Dr Chalmers’ Ph.D. might just prove to be helpful.

Business Essentials Daily is produced by:

SoundCartel
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A perception still exists among many in business that sales is a combat sport. In order to be good at sales, you need a thick skin and be hardwired to win at all costs – qualities that tend to favour men. Well, those stereotypes fall well short of reality, says Sue Barrett, CEO of Barrett Consulting Group. She says women bring specific qualities that differ from traditional sales stereotypes leading to better sales results. The evidence is in the latest research.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.