Business Essentials

With the recent Optus data breach impacting around 10 million Australians, the alarm bells are ringing. People have lost confidence in the brand and customers are concerned about if or how they’ll be impacted. But let’s take a step back, the pandemic sped up the adoption of technology by businesses - there’s now a lot more reliance on computer-based programs and digital tools. And with that comes an increased risk of cyber-attacks. That’s according to the Chief Technical Officer and Co-Founder of Cynch Security, Adam Selwood, who describes the current situation as a “powder keg.” You only have to look at the recent Optus cyber security breach. In this episode, Adam Selwood outlines the steps every business should take to make sure that they are cyber secure.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

If you’re looking to hire – like many businesses right now – you probably want someone with experience, right? That makes sense. The mid-career worker is the most sought-after, but what does that mean exactly? Well, as we’re living longer, we’re retiring a lot later; and that means mid-career could be someone in their 50s or 60s. Recruiting specialist Roxanne Calder explains why you should consider the wisdom and experience of workers in their mid-50s and beyond.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

With a large number of stressors now affecting small businesses, many owners are feeling an impact on their mental health. With this in mind, the Beyond Blue orgainsation has set up a new service specifically tailored for small business owners called “New Access.” Mental health coach Kirsty Hull is one of many small business professionals Beyond Blue has trained to assist participants go through a free, self-guided six-week course to help build their mental health resilience.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

A staff member leaving the business could invoke feelings of sadness, goodwill or even relief. Regardless, it’s important for managers to always acknowledge the departing colleague appropriately. Dan Williams is the Asia Pacific Coach for EOS Worldwide, a global network of business coaches and he outlines four key things to do and not to do when delivering the news to staff.

 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Protecting assets from risk and unnecessary taxation is an art as much as it is a science. That’s according to Nathanael Lee, partner at Mazars — a leading international audit, tax and advisory firm. In this episode, Nathanael Lee explains how he advises his clients on optimal business and investment structures to achieve asset protection and maximise after-tax profitability.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

In many companies, marketing is often an after-thought, to be done by someone – anyone – who has time on their hands. Marketing guru, Terri Martin, wants to change that mindset, so that businesses prioritise marketing as a lever, which can directly boost the bottom line. Terri has tips on what businesses can do to market themselves better.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Can doubt be beneficial or is it just a dampener on innovation and initiative? Dan Williams is the Asia Pacific Business Coach for EOS Worldwide he says that the role of the sceptic is a critical one and often misunderstood. He offers three reasons why doubt is not only helpful but necessary.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The Federal Government’s Jobs and Skills Summit brought Australians together to work constructively on the challenges and opportunities facing the Australian labour market and economy. Leading the charge for small business at the event was Alexi Boyd, the CEO of the Council of Small Business Organisations Australia. She says she went to Canberra with four main issues in mind: industrial relations reform; migration; vocational training, and digitisation. In this episode, Alexi Boyd explains what was achieved at the summit for small businesses.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

It’s not enough to satisfy needs anymore. Instead, great marketing organisations are able to satisfy cravings. That’s according to entrepreneur Roy Osing, who says consumers are willing to pay more money for something they crave than for something they merely need. So, ask yourself this: is your product or service so outstanding that people would be willing to travel miles to buy it?

Reference:

For more information about Roy Osing, or to purchase his book, ‘Be Dead or Be Dead’:
https://www.bedifferentorbedead.com/

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Surely, there must be something to learn from someone who started a company from scratch and sold it 15 years later for a value of more than $1 billion. Well, David Shein is that someone who is generous to share his business lessons from growing Com Tech Communications (later Dimension Data) as one of Australia’s first unicorns. He outlines his journey in his book, ‘The Dumbest Guy at the Table’. Far from being dumb, though, he’s surrounded himself with very smart people – that itself is a very smart move.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.