Business Essentials

For many in business, it’s hard to avoid the discounting game. When your competitors are all reducing their prices throughout the year and offering seasonal sales, there’s pressure to reduce the dollar figure on your own price tags. Don’t do it, says entrepreneur Roy Osing. Instead, for long-term success, you should aim to add value and provide premium solutions.

Reference:

For more information about Roy Osing, or to purchase his book, ‘Be Dead or Be Dead’:
https://www.bedifferentorbedead.com/ 

Business Essentials Daily is produced by:

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Pamela Jabbour equates uniforms as the great equaliser. That is, no matter how high up or low down you are in the company, you all feel part of the same team, the same brand. That’s just one of the benefits of wearing a uniform, according to Pamela, who is founder and CEO of Total Image Group, which was asked by new Australian airline, Bonza, to design its uniforms.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

See omnystudio.com/listener for privacy information.

There’s some light at the end of the economic tunnel, but not before we have to endure some more pain. That’s according to our regular economics commentator — Economics Professor at the University of Melbourne, Neville Norman. In this latest economic forecast, Professor Norman says further increases in inflation and interest rates, as well as a slowdown in economic growth, are all on the immediate horizon. But he says it’s possible Australia won’t go into recession, and that we’re close to the top of the interest-rate cycle. 

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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It’s an urgent issue that needs to be immediately addressed: Australian businesses now only have until the end of tomorrow, Tuesday 20th September 2022, to exclusively purchase the domain name of their business or brand, ending in the new suffix “.au”. Then the market opens up enabling anyone to purchase the new .au domain of their choice, opening up the possibility of people purchasing your business name domain with nefarious intent.  The CEO of the Council of Small Business Organisations Australia, Alexi Boyd, says she fears that many businesses have no idea the deadline is upon us, and is calling for a broader public awareness campaign.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

See omnystudio.com/listener for privacy information.

According to the Founder and CEO of the Strategic Anarchy business consultancy, the “eight percent” describes that segment of the business community that goes beyond just wanting to create financial success. She helps guide and grow companies dedicated to excellence and making the world a better place. In this episode, Leela Cosgrove describes how she came up with her “eight percent” philosophy, and how her team uses it to promote business growth through sales and marketing.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

It’s challenging for companies across most industries to find people right now. An increasingly popular tool is LinkedIn, where people tend to post a comprehensive list of their work history, like a traditional resume. LinkedIn also allows you to post a job ad, says Karen Gately, CEO of Corporate Dojo. Karen explains what to include in an ad, and how to sift through, hopefully, the tonne of applications you receive.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Do you often feel like you’re a fraud or a fake? Perhaps you started your business because you were good a particular thing, but then you question whether you’re any good at running a business. These are signs of Imposter Syndrome, and if left unchecked they could impact the very thing you’re unconfident about: your business. Behaviour change expert Suzanne Mercier says there is a cure – she outlines what you can do if you think you suffer from the dreaded Imposter Syndrome.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

According to government figures, a new cyber-attack happens in Australia every eight minutes, and according to the Chief Technical Officer and Co-Founder of Cynch Security, Adam Selwood, it’s a situation that is only getting worse. He says that three in five businesses have already suffered an attack. In this episode, Adam Selwood explains how businesses can brace for potential impact, and where most vulnerabilities lie.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

No matter how wonderful your product is, consumers will remember your brand through their experience with it, be it good, bad or ugly. So, it’s imperative you have people-loving people on the front line, insists entrepreneur Roy Osing, who discusses his own hiring technique. He asks candidates a certain question – some answers leave him with goosebumps!

Reference:

Find out more about Roy Osing, or purchase his book, ‘Be Dead or Be Dead’:
https://www.bedifferentorbedead.com/ 

 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

One of the many things that quickly diminished due to COVID and lockdowns, was our networking skills. Alan Manly OAM, CEO of Group Colleges Australia, encourages us to brush off the cobwebs and reconnect with others face-to-face.  He unpacks what’s needed to get back into the herd and network effectively.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.