Business Essentials

The way social media works has changed dramatically over the past couple of years, and most businesses need to adapt the way they promote themselves. That’s according to the Growth Director for the Attention Experts agency, George Hawwa. He outlines his three methods of attracting engagement on social media, explains how businesses should see themselves as content providers, and explains how savvy managers can collect the identities of visitors so as to target them for later promotions.

Business Essentials Daily is produced by:

SoundCartel
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Consumers trust word of mouth 2.4 times more than branded content. With this in mind, James Smith, CEO of digital agency, Smith Brothers Media, believes that making people feel like they’re part of the experience, and having users generate their own content for your brand can be a match made in heaven.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

There are four ways small businesses can benefit from an injection of growth capital. That’s according to the CEO and MD of the Australian Business Growth Fund, Anthony Healy. He says swapping a minority share of your business for an large injection of capital can help SMEs accelerate their growth, open new business opportunities, free up resources and provide additional expertise and access to new networks.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

How often have you sent an email unsure whether the person you sent it to would read it?  Most of us blithely type an email and click ‘send’ hoping for a good result.  Problem is, with so many emails in their overflowing inbox, yours might not ever be opened, let alone acted upon. Productivity and leadership expert Scott Stein, has five mini hacks to help guide the recipient to open and read your email. It’s detailed in his latest book, ‘Leadership Hacks: Clever Shortcuts to Boost Your Impact and Results’.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

New businesses that survey potential customers, and established businesses that make a customer blueprint, are setting themselves up to become a customer-centric success. That’s according to Ruchi Gupta, Founder and CEO of The Launchpad Co. She says that too many small businesses fail to do their due diligence and can rapidly improve their prospects by increasing the value of their customer experience.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

With just seconds to grab people’s attention and make an impact, intrigue marketing is one way business owners can cut through the daily advertising clutter. James Smith, CEO of digital agency, Smith Brothers Media, says any business can do this, just think creatively, be brave and give something new a go!

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Just where does the time go? Do you find that no matter how much you try to get on top of things, there’s just not enough time in the day? Productivity expert Les Watson sees a lot of people are wasting time on things they don’t even realise. Les – also known as the Time Lord – helps us identify seven time-wasting activities, so that we can get more time to work on the things that matter.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

A new public/private partnership — backed by the major banks — has invested more than $50M in growth equity for a selection of Australian SMEs, propelling those businesses to a new level. The Australian Business Growth Fund (ABGF) promises millions of dollars of growth equity to businesses with good prospects in return for a minority share and mentoring. The ABGF’s CEO and Managing Director, former NAB executive Anthony Healy, says the sky is the limit for enterprises that can meet a strict set of criteria.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Building brand value, rather than brand awareness, and understanding algorithm requirements, is the secret to success on social media. So says George Hawwa, Growth Director of social media marketing agency, Attention Experts. George says the social media landscape has changed dramatically in the last couple of years, and that “likes” and “shares” are no longer a metric of success. He advocates telling your business back story, in compelling ways, to foster business.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Have you noticed an unwelcome spike in the number of rude encounters? It may result from the anxiety of living with COVID these last few years, as well as the uncertainty of income and the threat of catching the virus. That’s according to organisational psychologist and leadership expert, Joe Hart. He explains what you can do if you are confronted by a rude customer or if one or more of your team snaps at someone.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.