Business Essentials

We all have stories to tell – they may reveal our vulnerabilities, our very personal thoughts and feelings, but we shouldn’t be afraid to tell them because those who work around us, or who buy from us, will respond positively. Colin Pearce reminds us that we’re not just business people, we’re human beings too!­

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As the inflationary squeeze on small business combines with the effects of COVID on the marketplace, there has never been a better time to look for alternative sources of income. The Founder and CEO of The Launchpad Co, Ruchi Gupta, says businesses in many sectors can draw on help from a broad range of sources, from philanthropy to grants and business accelerator programs. Ruchi describes the most likely candidates and where to start looking.

Business Essentials Daily is produced by:

SoundCartel
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With 13 years’ experience as CEO at iconic Australian fashion brands, Sportsgirl and Sussan, Colleen Callander is a leader who walks the talk. She says that leadership is inside all of us – you just need the tools to let it shine. Those tools can be found in her book, ‘Leader by Design: Be empowered to lead with confidence in business and in life’. She shares her lessons from 30 years in the fast-paced and competitive retail industry.

Reference:

Colleen Callander’s book, Leader by Design:
https://www.colleencallander.com.au/book

 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Search Engine Optimization — or SEO — is crucial for any business with an online presence, but many business owners find it daunting. The Studio Hawke company specializes in improving ­­­SEO for its clients, and its General Manger, Lawrence Hitches, says there are plenty of things a business can do to rank higher on Goolge Search Results. He advises businesses to look at the structure and efficiency of their websites, and that, with a bit of work, it’s possible to master what he calls the “art” of SEO.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Jordan Fogarty was just 13 years old when he raised more than $100,000 for domestic violence and women’s refuges. That’s just one example of his life-long entrepreneurial flair, that latest of which is the phenomenal growth of his technology company, Be Media. Launched in 2013, Be Media helps Australian businesses get access to Web3, NFTs and the metaverse. Jordan explains the keys to its success, and how it was acquired recently by Hong Kong-based, Animoca Brands.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Do you know what you really stand for? Perhaps you’re too busy running your business to ask such deep-seated personal questions. But delve deep you must! says John Di Natale, mentor, keynote speaker and author, because these days it’s more important than ever to consider what you represent. It’s all part of personal branding, he says, it’s important for business, and by the way, it’s not just about you anymore anyway – now the whole team needs to get involved.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The vast majority of people consume reviews before they purchase, particularly big-ticket items. What we now know is that a video testimonial or review will give an even more powerful incentive for people to buy. Ainslie Williams, CEO of Reel.Reviews, says those visual cues, body language, tone and emotion in video provide a more authentic and compelling form of persuasion than a written review.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Colleen Callander is a self-confessed recovering workaholic. Indeed, her hard work, street smarts and passion for retail catapulted her to the heights of CEO of Sportsgirl and Sussan. But, on the way to the top, she had faced burnout by saying yes to everything and not giving herself a moment to stop and recharge. Today she understands the importance of setting boundaries to maintain physical and mental health.

Reference:

Find out more about Collen Callander and purchase a copy Colleen's book, Leader by Design

 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Have you considered offering pay rises to your staff to reflect the rise in inflation? There’s a lot to consider, including whether you can afford it, whether your staff deserves it, and what the right salary is for your industry. HR expert Karen Gately says the discussion you have about pay shouldn’t be done in an ad hoc way – it should be prepared well in advance and discussed with employees at the right time during the year.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Too often we’re fixated on finding new customer leads. It’s what sales guru Tony Gattari calls “lead madness”. First and foremost, he says, you need to be able to accurately measure the different variables in your sales and marketing process: customers, transactions, and average dollar sales. If you increase the variables by 10%, you could potentially increase your profit margin by 61%, without having to spend a cent.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.