Business Essentials

An online brand personality helps build an authentic connection with your market. That’s according to Joel Gerschman, CEO of Digital Pilot and The Change Coach, who’s identified 12 personality archetypes to help businesses achieve growth online. Joel outlines the six components to build a successful brand strategy.

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Is your business an all-round nice-guy Tom Hanks type, a fun Adam Sandler, or maybe an elegant Cate Blanchett? Business coach and digital marketing guru, Joel Gerschman, reckons that adopting a Hollywood archetype can help you differentiate yourself from the competitive online world. Joel Gerschman is a leading business coach, best-selling author, co-founder of Digital Autopilot and CEO of The Change Coach, one of Australia's leading digital marketing agencies. He runs through 12 archetypes, all of which convey a meaning to help customers relate to a brand.

References

Find out more about Joel Gerschman and his digital businesses at Digital Autopilot www.digitalautopilot.com.au and The Change Coach: www.thechangecoach.co

 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

One of the biggest factors holding businesses back from expanding overseas is not knowing where to start. Well, according to Cynthia Dearin of Dearin Associates, you could be missing out on massive opportunities if you don’t give it a go. Don’t rely on your gut feel. To be successful overseas, she says, you need crystal clear vision, a powerful plan and the momentum and resources to make it happen.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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With thousands of government and other grants being offered at any one time, applying for funds can be a fast way to expand small businesses, or keep them thriving. However, with thousands of businesses applying for each available grant, the process can seem intimidating. The Founder and CEO of The Launchpad Co, Ruchi Gupta, says the key to success is to know where to look for available grants, and then seeking advice and help when it is required.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The Commonwealth Bank, which has about one million small business customers, has come up with what it calls an industry-leading new technology, that allows owners to draw credit from their unpaid invoices. The new product, called Stream Working Capital, promises to unlock capital so that businesses can put extra cash to work. The bank’s Executive General Manager for Small Business, Clare Morgan, explains how drawing immediately on unpaid invoices could revolutionise the way small businesses manage their cashflow.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

As a businessman, John Wood built Fleetwood Corporation – the largest integrated company of its type in Australia, with caravan parks, park homes, lifestyle villages and much else in between. Then he walked away. Disillusionment set in, followed by a hiatus in John’s life as he explored what really matters in business and life. John discovered a transformative way of thinking. It opened his eyes to what’s really possible, and now he’s helping others in business open their eyes too.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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If you are looking to sell your business, you need to build it to a stage that it can run without you. Even if you don’t want to sell, it’s still a worthwhile goal to shoot for. So says Tony Gattari, who has joined one of the world’s largest business coaching franchises, ActionCOACH. Tony takes us through a 6-step process to build growth, a formula which has been tried and tested by ActionCOACH and its thousands of client companies.

Business Essentials Daily is produced by:

SoundCartel
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How can you turn the fantastic customer experience you offer into a goldmine? We’ve heard from Darrell Hardidge, CEO of Saguity before, about striving to provide a 10 out of 10 client experience. So, when it comes to selling your business, he says that accurately documenting the results of extreme client loyalty can make a significant impact.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Barriers to growth are many - none more so than finding capital. Small businesses in particular struggle to find extra money to fund growth because of a lack of time and resources. Business mentor, John Di Natale offers some interesting alternatives to the traditional means to raising capital.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.