Business Essentials

It’s a new world of communication for small businesses, with customers demanding time and attention on their own platforms and on their own terms. And according to Elise Balsillie, Australian Head of the Thryv business software company, any owner or manager who doesn’t do the work to quickly talk to their customers is being left behind. She says businesses today need to build channels so that communicating with customers becomes seamless, and that businesses need to embrace change if they want to build a sustainable business into the future.

Business Essentials Daily is produced by:

SoundCartel
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It’s much tougher to get your message heard these days among all the other messages vying for customers’ attention. Harry Mills, CEO of The Aha! Advantage, says your messages must pass the SAUCE test to pack the punch needed in these days of information overload. It’s detailed in his book, ‘Secret Sauce: How to Pack Your Messages with Persuasive Punch’. Your sales message must be simple, appealing, unexpected, credible, and elicit an emotional response.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

A manager needs to embody a group of distinct archetypes if they are to reach their full potential, according to recruitment expert and Director of the Talent X agency, Marnie Jones. From the pusher to the mentor, the trainer to the policeman, Marnie Jones explains her seven management archetypes and why embracing them all can lead to a better workplace, the retention of staff, and higher profits.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Culture is often regarded as an advantage of world-class organisations. But, how do you build a great culture and how much does it rest on the person at the top? Business coach Shane Hatton addresses this in his new book, ‘Let’s Talk Culture: the conversations you need to create the team you want’. He discusses five types of conversations leaders should have with their team to help bring their culture to life.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Discretionary trusts have been popular structures among family businesses and other groups because of their flexibility, their protection against assets, and their limited tax consequences. Evan Beissel of Mazars says you need to be aware of a new guidance proposed by the Australian Tax Office, which has set its sights on trustees. Evan explains what this all means and what trustees should be thinking about when planning distributions.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The old rules of selling won’t cut it any more as consumers become more savvy and far more cynical. CEO and sales guru, Harry Mills of The Aha! Advantage offers a technique which aims to have consumers persuade themselves to buy.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The labour crisis gripping the small business sector is putting many owners on edge. Not only can they not find new workers, but there is also a constant concern that top talent could be poached at any time. Recruitment expert Marnie Jones says it’s not just a matter of offering higher wages, and that the best staff can be retained if a company is willing to look at its policies and make changes.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

All the best intentions in the world won’t fix problems down the track if you’ve failed to do proper due diligence. As a lawyer, Jennifer Irwin-Persson has seen a lot of business relationships left in messy and costly break-ups — most of which were avoidable if proper planning was considered in the first place. Jennifer is Principal of JIP Legal, and she explains what small business owners should think about and discuss with a potential business partner before committing — and the list is a long one!

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

If you haven’t already, it’s time to automate the repetitive tasks in your business. That’s according to Elise Balsillie, Australian Head of the Thryv business software company. She says most Australian businesses are missing out on sales and growth because they spend too much time on tasks that could be automated. And she says that although the thought of automating might be daunting, the costs of not doing it can be significant.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The labour crisis being experienced across Australia appears to be getting worse. Marnie Jones, who is an expert in the field and director of the Talent-X agency, calls the current predicament a “vicious cycle.” But she says clever business owners can still stand out from the crowd and attract top staff, with an audit of current employees being the best place to start.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.