Business Essentials

Struggling to get your team back to the office? How about making them fear missing out on something? Founder of leadership and performance consultancy, Uncapped Potential, Marnie Brkenshire, offers three practical strategies to reignite connection and creativity in your workplace by making it more meaningful, bringing back real training, and creating a sense of FOMO. She explains how purposeful leadership, and genuine learning experiences can inspire your team to re-engage.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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Facts and stories play a vital role in successful sales operations. While facts build trust and demonstrate value, stories engage and connect with people on an emotional level. The problem is that businesses tend to use either sales or facts to convert customers or clients to purchase. Sales expert Sue Barrett, CEO of Barrett Consulting Group, insists a good story has the power to inspire action and create a sense of connection between the storyteller and the audience. Salespeople should embrace authenticity and share their own vulnerabilities and challenges to foster trust and build deeper relationships.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Stress may sharpen our minds, but when it lingers, it can damage our health, productivity and relationships. Employee engagement specialist Esther De La Cruz says it’s possible for SME owners to manage stress through practical, science-backed strategies that support both mind and body. Esther shares how understanding the connection between brain chemistry and daily habits can empower business leaders to take back control, even in uncertain times.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Too often sales people tell the customer what they think they want to hear, rather than asking questions and listening to customer concerns. That’s according to business coach and trainer Jim Cocks, who equates great questions with great sales. Jim offers insights into how to improve sales performance by focusing on mindset and building rapport with potential clients. He offers strategies for handling objections and closing the sale. And he shares seven sales beliefs that can impact success.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The complexity of the General Retail Industry Award is creating unnecessary challenges for small businesses, which make up the great majority of the retail sector. That’s according to the CEO of the Council of Small Business Associations Australia (COSBOA), Luke Achterstraat. COSBOA has joined a new collaboration with the Australian Retailers Association to push for sensible reforms - simplifying pay structures, increasing flexibility, and ensuring workers benefit too. With nearly 1,000 different classifications in the award, small business owners are struggling to navigate the system while juggling multiple roles.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

A brand is more than just a logo — it’s the entire experience your business delivers. Rod Curtis, Director of Strategy & Creative Lead at Kommunal - Brand Strategy Architects, explains that while a well-designed logo is important, it’s just an empty symbol without a strong strategy behind it. Rod explores the deeper layers of branding, from the way you present yourself to the promises you make to your customers. Every interaction, from answering the phone to meeting a client, shapes how your brand is perceived. He explains how to craft a brand story that truly resonates with your stakeholders.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

A successful sales team as one that is fully engaged, highly satisfied, able to handle pressure, and performs at their best. That’s according to Anna Glynn, speaker, author and coach on thriving workplaces, who shares her six secrets to sales success. Implementing the six principles, she insists, takes time and should be part of an ongoing plan.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Speaking up isn't always easy — especially for people who are early in their careers or from cultures that value deference. But organisational psychologist Stephanie Bown says your voice is your value. With AI transforming the workplace, it’s more important than ever to show up with your ideas, back yourself, and make your thinking heard. Stephanie helps us overcome self-doubt, prepare with purpose, and tap into both logic and emotion to build confidence and contribute meaningfully.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Businesses are scrambling to keep up with latest trends in technology and take advantage of the efficiencies of digitisation. At the same time, mediocre customer service is rampant. So, how can you embrace the benefits of the digital era while also servicing customers with the human touch they crave? Well, Jaquie Scammell provides the answers in her new book, ‘The Future of Service is 5D’. The concept encompasses the physical, cognitive, emotional, social, and spiritual dimensions of human interaction. Jaquie encourages bosses to create conditions that allow employees to thrive in each dimension.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Struggling to generate revenue in today’s tough market? A sales revolution might be the answer. That’s according to Ingrid Maynard, Founder and Managing Director at The Sales Dr. Ingrid explains why traditional sales models are failing, how a lack of skilled sales talent is holding businesses back, and why a company-wide approach to customer engagement is essential for growth. She also discusses how every role in your business contributes to profit — whether through sales, cost retention, or improving customer experience — and how a shift in mindset can drive success.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.