Business Essentials

Rather than the big sales tactics it can be the smallest tweaks to your website that can drive the biggest conversions. Leigh Hanney, SEO and Analytics Specialist and the Founder of DataCraft Digital, explains that Conversation rate optimization or CRO is the enhancement of the website experience for your visitors, thereby increasing the conversion rate from your marketing efforts. Leigh offers his 5 top tips to increase this conversion rate.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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Changes to superannuation contribution rules means that substantial tax deductions and a boost to your super balance can be made by people finding themselves in the right circumstances. Mazars Australia Senior Manager Joel Orbita says that anyone who has not regularly maximized their super contributions may be able to catch up by increasing their current super contributions using prior year unutilised allowances. This can take the tax sting out of a capital gain! 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

After two years of COVID, retail sales are still down as consumers are more risk averse and less willing to go out and buy. With fewer leads on offer, sales expert Tony Gattari says your sales plan needs to include a better conversion rate than before the pandemic. That includes a combination of traditional off-line activity as well as clever online processes. Tony reflects on the last two years and how COVID has fundamentally changed many industries.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Sales isn't just about turning up and relying on your instinct or other skills. Each customer is different with his or her own wants and needs, and you need to prepare for each one.

Rachel Bourke of SalesSPACE says salespeople should go through checklists before even stepping into a sales meeting. Rachel's sales meeting preparation pack includes a personal checklist to ensure you look the part and are speaking the language of your prospects.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Whether retirement is a long way off or just around the corner, it’s something you should always be planning for. But, retirement can be complex. You need to consider investment assets, tax implications, downsizing, superannuation and whether your money will last. Noel Whittaker, Australia’s most trusted finance writer, explains what you need to consider when investing in your future.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Purchasing large household items online is risky. They’re often costly and if they need to be sent back, it’s an effort in time, energy and additional cost. But online rug retailer, Miss Amara, is changing this perception with risk free purchasing. Co-Founders Alexandra Tanya and Aaron Weller explain what’s different about their offering and why their sales figures are through the roof.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

In spite of the pandemic, it’s still a good time to expand your business wings abroad, according to Anne Nalder, the founder and CEO of the Small Business Association of Australia. She says technology now allows even the smallest of businesses to grow by tapping into vast overseas markets. And by starting to generate income from foreign customers, businesses can remain stable when there is disruption at home.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Google Analytics can seem intimidating, but without question it should be the foundation for all of your digital marketing - monitoring and guiding you towards successful outcomes. Leigh Hanney, SEO and Analytics Specialist and Founder of DataCraft Digital, offers five ways that Google Analytics can help support your marketing strategy.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Are you sick of not charging enough for what you do – but you don’t dare jack up your prices in case your customers desert you in droves, then sit back and listen to some salient advice from Australia’s number one business author, Andrew Griffiths. Enough’s enough, he’ll tell you. Be brave and take a leap into “expensive” territory. It’ll transform your business – and your life!  

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

As people spend increasing amounts of time online, it's worth being strategic about how your business uses social media and other online tools to target potential customers. But, how much time do you really need to invest in making it work?

That's one of the biggest misconceptions about using social media, says business consultant, Nicola Moras. Author of a new book, 'Visible'. Nicola says you don't need to be everywhere on social media and you don’t need to spend countless hours posting, updating or sharing content.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.