Business Lunch

If you have a SaaS company or a Subscription product, this episode will open your eyes to a powerful path to the top-notch promotion you need.

“Typically, you know, it’s pretty hard to get the big movers and shakers, unless you have relationships with them. They’re pretty selective if they even promote third party products and services at all.” Oliver Schmalholz

If you have an audience, this episode will help you win in the long term and the short term.

“While it’s awesome getting a huge commission on a successful affiliate deal, the current affiliate marketing model is really a short term model.” Roland Frasier.

Roland Frasier talks with serial entrepreneur Oliver Schmalholz, who is not only a tech wizard but a brilliant deal maker. They discuss his background but zoom in on their new partnership and platform, Unicorn Equity, where Promoters earn cash and equity deals and SaaS companies, grow risk-free.

About Oliver After banking millions of dollars when he sold his first company, Oliver realized the traditional discretionary buy-and-hold long-only portfolio wasn’t the holy grail when the Tech Bubble burst. The advisors still made the same fat fees even though his account suffered a major draw-down. Since then, he has only been interested in data-driven investment strategies that work in bull and bear markets. He went from nothing to trading over $4m per day in US stocks and co-founded News Quantified to allow the investing community to generate profits and manage risk utilizing news analytics.

Listen Today For, Why Oliver chose a ‘Data Play’ instead of starting his own Hedge Fund.

An alternative funding source for companies with a subscription product.

How to access the best marketers in the world without shrinking your cash flow.

How a blogger, an influencer, an affiliate marketer can become a Venture Capitalist.

The dynamic Analytics engine that Oliver’s team is building to do all the accounting, valuation, deal configuration, and tracking!

Plus, Olivers Tips For Someone With Nothing But A Software Idea “I know people, who ended up taking a year and a half (or two), and they still don’t have a product. They think they can hire a couple of workers and have them piece together a solution on WordPress. Well, that’s not a scalable SaaS solution…Once you understand the full life cycle of software development, you’re able to do an MVP, a minimum viable product, within 90 to 120 days on any new product or service that you want to roll out” Oliver Schmalholz.

What Oliver would do if he were starting out.

The biggest mistake he sees people make.

“The more time you spend upfront thinking about the end picture, the less you’re going to spend on development once you start coding.” Oliver Schmalholz

Who your first hire should be (before a coder!) and how to spot a great candidate.

The vital difference between a Product Manager and a Project Manager.

Why Oliver likes to hire both great front-end developers and back-end developers.

The 6-Member team you will need (and where to find them).

A target budget that’s reasonable for a well-run team to develop a product.

“If you’re NOT an experienced entrepreneur when it comes to software development, the first-time cost can completely get out of control. I’ve seen people spend a million and a half to $2 million before the product is ever ready.” Oliver Schmalholz

The mistakes he sees developers make.

“It doesn’t have to look super pretty yet. The user interface is important, but don’t spend three months, you know, making stuff look amazing, put it in front of users, collect feedback back.” Oliver Schmalholz

BONUS Oliver hasn’t paid for flights for 20 years. Hear his travel hacks at the end of this show!

Thank you for listening, and be sure to hit subscribe on @applepodcasts!

You can also find us on your go-to podcast platform https://linktr.ee/firecircle. (here).

If this (or any of our episodes) helps you, head to our...

After hitting 200 episodes and 1 Million downloads, we've had a look back at some of our most loved and most listened to episodes. This one was worth re-sharing for our new listeners. Our guest, Craig Clemens, shares a formula to make your message resonate with a solid 4-step strategy for writing copy that always works.

Would you benefit if your copy and your conversations always resonated and had the desired impact?

"In order to get someone’s attention, you have to address them in a way that’s based on something they can relate to". Craig Clemens.

Craig Clemens is the Co-Founder of Golden Hippo. As a copywriter with more than 1 Billion in sales, he has some insight up his sleeves. If you're changing your messaging to fit this changing economy, now is a great time to take a listen to this quick episode. Craig explains his method that aligns you with your customer and gets the results you want.

IMPACT ARCS Method. A Ask a ‘Yes Question’.

R Reveal that YOU have been there.

C Call out your Discovery.

S Send) them to DO something.

Thank you for listening and be sure to hit subscribe on @applepodcasts! If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/, and sign-up for our weekly memos.

Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and we’d also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you – because traffic without conversions is just sad!

Follow Craig Clemens On https://twitter.com/craigclemens?lang=en (Twitter)

Find him through his web site, GoldenHippo.com

Follow Roland Frasier On Facebook

On Instagram

Through his Website

Follow Business Lunch Podcast On Twitter

On YouTube

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

https://business-lunch.captivate.fm/gsl (Get Scalable Live)

Do You Need A Personal Stylist? In this slightly different episode of Business Lunch With Roland Frasier, two high-performance stylists discuss how to look and feel the part. Brent Lob and Dawn Melon have client lists that read like a “who’s who,” and there’s a reason for that. Their clients understand that you can buy Confidence.

If you really need to look the part, or feel the part, to succeed in your business, it might be time to consider a Personal Stylist. Our guests talk with Roland about your image’s role in how you’re perceived and, ultimately, in your success.

If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/, and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts.

“Your body, your mind, has a psychological, physical response to what you’re wearing. And when you look like you’re supposed to be in charge and be knowledgeable and be credible then than you are. Scrap the sweat pants (even if you’re on a zoom call) and put on something that makes you feel good and projects the image that you want.” Dawn Melon

Listen For • When is it right for someone to consider a personal stylist?

“Anybody who needs to really look the part is really somebody who needs a stylist.” Dawn Melon.

The strategies they each use to build trust with her clients.

“We find out their wants and needs. And at that point, we fulfill them”. Brent Lob

“I built trust with them by taking what they have that’s good and building on it and then making minor changes.” Dawn Melon.

The value of a long-term approach with every customer.

Lessons In Confidence The role of Confidence in sales and perception.

“If you cannot take and show these individuals the confidence that you know exactly what you’re doing, you’re going to lose.” Brent Lob

Brents Top Tip “It takes time. You have to have the talent. You’re like an artist. Take it in. And master what you’re doing, and the rewards will be phenomenal.” Brent Lob

Dawns Top Tip “Confidence is the most important thing that a woman can wear. And when you take those things that I’ve just described, when you help a woman or a man wear appropriate clothes that are flattering, that portray the image that that person wants to portray, inherently that Confidence comes through.” Dawn Melon.

Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and we’d also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you – because traffic without conversions is just sad!

Find Brent Lob Check out https://qclothier.com (Q Custom Clothiers)

Listen for his personal phone number.

Find Dawn Melon Through her website.

Follow Roland Frasier On Facebook

On Instagram

Through his Website

Follow Business Lunch Podcast

On Twitter

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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

https://business-lunch.captivate.fm/gsl (Get Scalable Live)

After hitting 200 episodes and 1 Million downloads, we've had a look back at some of our most loved and most listened to episodes. This one was worth re-sharing for our new listeners. Our host Roland Frasier shares the fastest way that he has found to Build Wealth.

Who Is Our Host Roland Frasier? Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor, and investor and an excellent podcaster too!

Read more about Roland here.

In this brief episode, Roland Frasier breaks down the fastest way he has discovered to build wealth, by buying to sell businesses instead of holding them. He gives us a birds-eye view of the land - including the four different types of companies, and what makes the fourth type, the Holy Grail.

Listen For What to think about when you’re building your company

How many times to buy and sell to earn almost a generation’s worth of income above what you would have accumulated (if you had just held onto a business).

The best of the three ways to value and sell your business to generate wealth (Revenue -multiple Exits).

How to look at every one of your Profit Centers and re-position them for these Revenue-multiple Exits.

Definition of Terms: EBITDA: Earnings Before Interest, Taxes, Depreciation, Amortization.

Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and we’d also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you – because traffic without conversions is just sad!

Follow Roland Frasier On Facebook

Through his Website

Follow Business Lunch Podcast On Twitter

On YouTube

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you.

If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/, and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts.

Click to find us on Apple Podcasts and other podcast players.

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

https://business-lunch.captivate.fm/gsl (Get Scalable Live)

Of 80,000 dance studios in English speaking countries, 35,000 are part of Clint Salters’ Dance Studio Owner’s Association, which he launched just six years ago. With a combination of courses, a subscription membership, and an ‘inner’-circle,’ Clint is building a fantastic community. Roland talks with him in this episode about the joys and challenges of his business.

If you’re serving a niche audience and building a team, this episode will help you to stay passionate about what you’re doing with encouraging insights and practical tips.

If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/, and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts.

Listen For The benefits of doing periodic challenges (or a ‘launch’).

“Those challenges have really built our list, you know, when you do it right! What I love about a challenge (or a launch) is it creates a lot of groundswell, excitement, and enthusiasm for the message and what for you’re teaching”. Clint Salter

The various ways they have tested and delivered those challenges.

Why you should change your course content often!

What Clint would do differently if he were to start out again today.

The biggest challenge he has and what he’s done about it.

How he found his amazing Operations hire and the process that ensured that it would be successful.

Why you shouldn’t be afraid to employ full-time staff.

“There’s something about a full-time team member. And I know that that is scary for people, but I have loved bringing members on full time because you’ve got the majority of their week, and there’s a different level of energy, investment, and commitment.” Clint Salter

Clint’s Advice If you’re starting out! 1. Please don’t go out, do the photoshoot, get the new website, and spend all your money on it. You don’t need to do that. You need a landing page, you need great positioning, and you need to be able to help.

2. Get on the phone and talk to your customers. You just need to talk to people. You need to get on the phone and sell your program or sell your consulting. And as soon as you sell it, then you figure it out. You will figure it out when you work with people.

3. Understand who your target market is and niche down! Everyone has heard this, but people are still afraid. Pick it up and dive deep into that niche - and then serve them deeply, really deeply!

Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and we’d also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you – because traffic without conversions is just sad!

Find Clint Salter Through his website.

Follow Roland Frasier On Facebook

On Instagram

Through his Website

Follow Business Lunch Podcast On Twitter

On YouTube

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

https://business-lunch.captivate.fm/epic (EPIC Training)

We are celebrating 200 Episodes, and we’re going strong! Whether you’re joining us as a new listener or you’ve been tuning in since Episode 001, we’ve covered some serious ground! We’ve surpassed 1 million downloads, and we thought it would be fun today to share a few of the most-listened-to episodes that seemed to SPIKE and strike a chord!

Producer Darren Clarke takes you through our 4 most listened-to episodes.

Most Listened To Episode #1 Episode 114 with Ray Sinlau On Affiliate Marketing and Rapid Acceleration To An 8-Figure Business The Coder That Went ‘All In’ On Affiliate Marketing.

Take Me There

Listen if you want to know,

The networking tips that have served him well.

The challenges of working with Affiliate marketers.

The commission rates he looks for (and when you can negotiate).

The seasonality of Ad Costs and when you sometimes just need to kill a campaign.

How he pays his team and structures compensation.

And more!

Most Listened To Episode #2 Rachel Pedersen On Social Media Strategies, Getting Attention & Withstanding The Pressure! Did you catch that one? https://businesslunchpodcast.com/?s=rachel+pederson (Click here to listen.)

She talks about Attention: How To Get It, Sustain It, Monetize It, and Respect It. “So many people are broadcasting. They’re not conversing. There’s something so powerful about replying to a comment and engaging”. Rachel Pedersen.

Most Listened To Episode #3 We thought most people would miss because we aired it on Christmas day, but our listeners are DIE HARDS because it turned out to be one of our most listened-to episodes.

#118 with Andre Norman - talking about TRANSFORMATION. Andre tells his inspiring story about going from maximum security prison to speaking at The White House.

He’s all about interrupting ‘The Funnel Of Criminality,’ which I think we can all get on board with, and you’ll hear he has great insight on leadership and so much more.

“I look at every variable that I can be shut down in or killed on. Get it right or die. I took training people very seriously because where I came from the first time I get it wrong, I die”. Andre Norman

Most Listened To Episode #4 This episode was Part 1 in a series from our fine host, Roland Frasier.

The Long AND The Short Of It, Part 1, How To Have It All. With Roland Frasier If you didn’t tune in for that series, we highly recommend it! It struck a nerve because so many entrepreneurs struggle with this very thing:

Wealth versus income and how to have it all!

Do you... Focus on creating as much income as possible in the short term, but neglect to think about building wealth for the long term?

Focus on building wealth in the long term, and forget to think about making income for the short term?

The rare few focus on creating income for the short term AND build wealth for the long term. In this episode, Roland establishes that YOU CAN have it all and launches a new series, teaching us how to do just that.

“When the dancing stops, the money stops with it. Then it’s time to face the music. There’s frequently no wealth to fall back on, and you are forced to start dancing again or significantly lower your standard of living”. Roland Frasier

If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/ (https://businesslunchpodcast.com/), and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts.

Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and we’d also like to thank our partner, Conversion Fanatics, for their support. Go to ConversionFanatics.com for a free proposal today and tell them we sent you – because traffic without conversions is just sad!

Follow Roland Frasier On https://www.facebook.com/rolandfrasier, (Facebook)

On https://www.instagram.com/rolandfrasier/ (Instagram)

Through his Website

If semi-retirement sounds perfect to you, this episode is a must-listen.

Roland Frasier and Joel Erway talk through exactly what he does with his clients, and the strategy that has generated over $50,000,000.

He works 4 hours a day, four days a week, and yet, he's a Solopreneur with a 7-figure business (actually, two companies now). But it wasn't always this way. One night, he was lying in bed, worrying about where his next leads would come from, and he came up with a new strategy for selling offers. They talk about this strategy in the episode today.

If you love this show and it helps you with your business(es), head over to our home page https://businesslunchpodcast.com/ (https://businesslunchpodcast.com/) and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts.

Listen For How to turn a $500 course into a $10,00 course

How to use a Mini-Webinar to recruit your dream clients.

Why you can't just swipe and deploy someone else's offer.

How to make and validate an Irresistible Offer.

"You can oversell your promise, and it will push people away. So it has to be that delicate balance of making a promise that's believable and realistic". Joel Erway.

When a Sales Funnel is the worst thing you could do (just make the dang offer!)

"If people don't want what you have to offer, that's stage one, in my opinion. I'm not trying to rewrite the rule book of marketing. I'm just trying to put it in the right order for people who are struggling to generate leads…So I'm all about sales before marketing in this type of framework". Joel Erway.

Which Segment Of Your Market Should You Go After First?

"There's always a segment of your market that has tried something and failed at it, and that's who you need to go after first because they need the least amount of educating to be convinced on whether or not they should work with you."

And more!

Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and we'd also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you – because traffic without conversions is just sad!

Books How To Create An Irresistible Offer

Joels' Companies The Webinar Agency

https://www.highticketcourses.com/?r_done=1 (High Ticker Courses )

Find and Follow Joel Erway https://www.joelerway.com/ (Joel Erway)

Follow Roland Frasier On Facebook

On Instagram

Through his Website

Follow Business Lunch Podcast On Twitter

On YouTube

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

https://business-lunch.captivate.fm/epic (EPIC Training)

If you've ever been at ‘Rock Bottom’, or you're there now, this episode offers hope, direction and this may just be your big turning point.

The chemistry between Business Partners Roland Frasier and Ryan Deiss is fun to hear as they discuss the beginnings of the Business Lunch Podcast and the origin story of Ryan's company, Digital Marketer (of which Roland is a partner).

Ryan is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, "His companies practically own the internet." He's the founder of https://scalable.co/ (Scalable) and Digital Marketer. But Ryan has a great story, and he shares it today with you so that you can glean all the benefits.

If you love this show and it helps you with your business(es), head over to our home page https://businesslunchpodcast.com/ (https://businesslunchpodcast.com/) and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts.

Listen Today For, The (surprising) origin story of Digital Marketer as told by Ryan Deiss.

Wise words from a billionaire.

"This billionaire told him if you can't describe your business, how your business works, how your business gets customers or the value that your business delivers, and you can't fit that description on a napkin, then it's too complicated." Ryan Deiss.

Some benefits of hitting rock-bottom.

"I think the benefit to hitting rock bottom is it forces you to establish a zero-cost basis on your life, and it forces you to deal with, okay, what are the only things that matter?" Ryan Deiss

An opportunity for you to re-launch your life/your story/your business/your career.

And more!

Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and we'd also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you – because traffic without conversions is just sad!

The Napkin Challenge Over the course of 5 days, we'll build a "Cold Traffic Funnel" that generates customers from scratch, scales to cold media, and is simple enough to fit on a napkin. The challenge begins on September 23rd and costs just $10. https://www.digitalmarketer.com/offers/ (Find out more and join now (before it's too late)! )

Follow Roland Frasier On Facebook

On Instagram

Through his Website

Follow Business Lunch Podcast On Twitter

On YouTube

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

https://business-lunch.captivate.fm/epic (EPIC Training)

On Business Lunch, Roland Frasier asks the right questions, and his guests are happy to share what they’ve learned. He gets the information that our listeners want. Today is no different. Brian Daly is a successful real estate investor, entrepreneur, writer, and speaker in glorious San Diego, California. He’s ‘flipping’ homes in a pricey market, and he’s making it work.

If you’re interested in Real Estate and how to compete in a tough market, this episode will be insightful and worth every minute, as Brian walks Roland through a typical deal.

If you love this show and it helps you with your business(es), head over to our home page https://businesslunchpodcast.com/ (https://businesslunchpodcast.com/) and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts.

Listen Today For, How he got started and how he started over.

“But, it just took a lot of grit, right? We worked like every other entrepreneur! We had a nine to five, which was more like a nine to seven, and then from 7 pm to 12 am, we would scour the MLS and make a list of who we wanted to call the next day. Then, on the way to work, we would start going down the list as we were driving. It was a routine that we did for about six months”. Brian Daly.

How you could get into real estate investing.

“The entry barriers (with real estate) are fairly low, and they’re all mental”. Brian Daly.

How to entirely ‘side-step’ competing with incumbent competitors.

Ways to make it work in an expensive market.

“I believe in protecting downside more than the upside”. BrianDaly.

What to do when a property is SO bad that it’s not eligible for financing.

“When the property condition is rough, and a lot of these are nasty, a lender is not going to finance it. They’re going to require a lot of repairs, and in most cases, when the property is like that, the seller is not in a position to do repairs”. Brian Daly.

The unique customer avatar that Brad and his company target and how he wins ‘her’ over.

“We focus on creating dialogue, creating a relationship with and loving on real estate agents. And then, the leads come to us, and that’s how we focus on growing, our strategy this time around.” Brian Daly

• A way to work with investors and lenders that keeps everyone super happy.

And more!

Plus, Listen for Brad’s Advice If You’re Starting Out. Thank you for listening Today. You can also find us on Apple Podcasts or your preferred podcast platform.

Mentioned In Today's Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts and we'd also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you - because traffic without conversions is just sad!

Find and Follow Brian Daily On LinkedIn

On Facebook

Follow Roland Frasier On Facebook

On Instagram

Through his Website

Follow Business Lunch Podcast On Twitter

On YouTube

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

https://business-lunch.captivate.fm/epic (EPIC Training)

In the last few weeks, Roland has been digging into the theme of creating a superior customer experience. Today, he continues along that theme, with some lessons from Disney, whom we all know are the benchmark in customer experience, the 'happiest place on earth' and all things magical.

If you're just joining us today, we recommend you take a moment and listen to episode 190, to hear how customer experience is more critical in 2020 than product or price.

If you love this show and it helps you with your business(es), head over to our homepage, https://businesslunchpodcast.com/ (https://businesslunchpodcast.com/), and sign-up for our memos.

Questions To Consider, Who is not doing business with you, that should be?

How do you create micro 'wows' that lead to mega 'wows'?

Listen For, • The best ways to hear the voice of your customer.

• When to ask your questions.

"Reach out to 50 of your recent customers. You'll never get better feedback than having a conversation with them, talking with them and getting their feelings, actions, and beliefs. This is your Primary Research. Ask them before, during, and after their experience (pre-purchase, purchase, and post-purchase). Give them the ability to submit their ideas on how to make your business better. You couldn't possibly get better feedback." Roland Frasier.

14 Ways To Get The Voice Of Your Customers 1. Listening Posts. "Disney actually stations people who are Disney employees, near the points where lots of customers are, that are having different experiences, like buying food or waiting for a ride, and they're listening, "ear hustling," taking notes about what the customers are saying." Roland Frasier

2. Online surveys.

3. Comment cards. (This idea may be as 'old as the hills,' but it still works).

4. Guest opinion reports

5. Usage studies

6. Ideas submit sites.

7. Messenger Apps.

8. Mystery Shoppers.

"I will tell you that if you get a professional to do this, it is annoying as hell. Right? But if you can get past being defensive, then you will learn a tremendous amount of information. Fantastic investment, definitely worth it." Roland Frasier

9. Telephone surveys

10. Guest emails

11. Focus groups

12. In-app surveys,

13. Support desk feedback

14. Social listening (everything from Google alerts to expensive social listing applications).

PLUS, Listen for, More powerful hacks to create a connection and a superior customer experience.

"Even if you have an all online business.. make eye contact and smile. They've done studies that say that if you smile while you're talking on the phone, it puts you in a different state, and the people on the other end will actually realize it". Roland Frasier

Mentioned In Today's Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts and we'd also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you - because traffic without conversions is just sad!

Also Mentioned, Be Our Guest Book

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