What if....businesses maximized abundance through small things? with Masami Sato, B1G1 (Buy1Give1)

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What if....businesses didn't use vanilla values? with Jamie DuBose, Zenplicity

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What if....businesses had leaders who were real people? with Lourdes Juan, Founder, Hive Developments, Leftovers Foundation, Fresh Routes, Moonlight Market, Soma Spa

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What if....businesses had leaders who were real people? with Tracey Bodnarchuk, Chief Revenue Officer, Hopewell Residential

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What if....businesses listened to better hear their employees? with Keith Crawford, Life Support Mental Health

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What if....businesses knew what their brand really was with host, Lindsay Harle

A breakdown of what brand is beyond super catchy phrases, slogans, and vision/mission/value statements and logos in 5 simple steps.

- brand is history

- brand is audience

- brand is personality

- brand is value

- brand is capabilities

And what the heck do all of these actually mean! Listen and find out.

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What if....businesses KISSed goodbye to the status quo? with Andrea Jones, I Am Andrea Jones

Top takeaways:

6:13: Clients make your business tick. If you can't connect with them, your business won't tick.

7:54: Pyschographics picks up on who the person is: their identity, reality, reactions, etc.

8:05: Psychological triggers are what get people to buy.

8:23: Buying triggers are the things that happen in someone's day that makes them realize they need YOUR solution

8:58: Anyone can write copy. BUT it's the elements in the copy that increase how/why/when people buy.

9:18: A few brain tricks for website content

10:10: Niche is important to have your business thrive (not just survive). It's not tactic-based, it's niche-based.

10:44: The "sea of sameness" pains you as a commodity. This is why you need to niche to create exclusivity for the outcome you create. This is what will help you speak the language of your ideal client so they can say "yes" to you.

15:09: The power in people curiosity allows you to see your brand differently.

15:25: Andrea's definition of what a brand is: what people say about you when you're not in the room.

15:42: No one will buy something they don't value...even if you value it.

17:13: Decisions are always made in the moment. But - they are backed by years of experience leading up to the decision. So, you must know what these experiences are.

19:45-22:10: Anything that's gone wrong in your life is because of communication or lack thereof. The same words DO NOT always mean the same definition. Are you using the same definition?

22:53: If people do not understand in a single sentence what you do, you will not get the buy in...and they will not buy.

23:47: KISS - Keep It Simple Silly. Keep things WISE...not smart.

26:33: Andrea shares how larger businesses can share one unified voice ACROSS the organization.

27:42: Nothing great happens in the status quo. This requires clear articulation of the great vision for it to get across and inspire action.

28:54: Creating a dating profile for your business helps to shift your business to someone that people would want to "date."

29:48-30:53: Clear brand personalities mean either people love or hate you. This shows that you have a clear line in the sand. Find this space that is uniquely yours.

33:09: Hear Andrea's answer to what if...businesses realized that they are people too?

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What if....businesses didn't have financial bottlenecks with Brad Celmainis or Brad Celmainis Accounting Solutions

Top takeaways:

6:00: Why accounting should not be done once a year and what's the risk if you don't have efficient systems in place.

9:05: First principle of accounting: everything comes down to cash and you're nothing without it.

9:30: When you put your thumb on your cash, you have your thumb ON your business.

10:30: Why software subscription models for automation can save your business money.

13:31: Traditional accounting is reactive accounting.

14:03: Cloud accounting allows you to latch onto productivity!

15:05: Quickbooks Online (Intuit), Xero , Dext (formerly ReceiptBank) - accounting systems mentioned

16:05 - 18:55: What leaders miss when considering the process or software for their accounting solution - NOT really understanding what accounting is and its systems and data in real-time.

20:05: Cloud accounting allows you to tailor systems to your individual business needs.

23:05 - 24:55: You have to get control of your numbers before you can get stability and peace of mind. This comes down to proper reporting in real-time.

27:46: E-commerce is everything these days as it gives people an opportunity to take an idea and market it effectively.

29:36 - 30:35: Don't ever get hung up on price with subscription-based software as it is an investment. You must look at the RETURN it gives you.

32:35: The E-Myth Enterprise by Michael E. Gerber, working on, not in your business.

35:10: Clarity on what's actually needed. When provided, it's easy to make an impactful decision that brings you peace of mind.

35:58: It's all about making business run more effectively and efficiently - this is what light's Brad up! Build the workflows and systems that work!

43:26: Hear Brad's answer to what if...businesses realized that they are people too?

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What if....businesses modelled doing different instead of doing more with Kylie Woods, Chic Geek

Top takeaways:

5:05: Impact of COVID on event-based business models

5:35: Start with the question of what problem do we want to solve and who are we serving in the best way possible

6:00 - 6:58: The reality of how much mental and emotional resiliency is needed to adopt change

7:10: Effect on women in both for and not-for-profit businesses: research showing COVID has potential to set women back in the workplace with women in the workplace falling to 55%, its lowest since 1986

8:58: There's no timeline on how long it takes to pivot!

9:10: The importance of having funds set aside to support when pivoting is required

11:05: The need for different leadership models where 80 - 100 hours of working does not have to be the norm 

12:28: Comparison mode and why this inhibits leaders as we learn our own unique capacity levels. Doing more or doing different?

13:20: Why we need more women role models showing HOW they did things FOR them - Kylie's powerful vulnerability 

14:37: Kylie shares her compassion as a leader and why this is important to the success of a business, especially in a socially conscious one that relies on volunteers

16:34 - 17:50: Compassionate leadership and its importance for removing a predetermined understanding of "ideal leadership models"

18:33: The challenge of integrating compassion into our businesses. This often starts with compassion for ourselves

21:00: The commitment to being compassionate to others opens the door for us to be compassionate with ourselves

22:26: What can business look like with a socially conscious/conscious capitalist outlook from the ground up

23:20: Women must step into making profit and be unapologetic about it

24:58: Why non-profits need the business savvy in addition to their heart. The power of cross-pollinating the heart and business for profit minds

26:02: Jacquette Timmon's podcast reference: What you should know about capitalism before you destroy it 

26:48: Collaboration - it's not about one OR the other. It's about AND.

27:42: Kylie's advice for young leaders who are just starting out. Hint - it starts by going inward first

30:30: We very rarely are starting back at square one. We have the tools and experiences to support us, even in completely NEW spaces. What does compassion then look like in everyday practices knowing this!

35:15: Hear Kylie's answer to what if...businesses realized that they are people too?

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