Dr. Michelle Mazur - messaging strategist and community builder for experts - has a point of view about sales for experts and other service-based businesses. Because the lower-touch approach to sales that might have worked a few years ago isn't working as well anymore.

In today’s episode, you’ll hear about how Michelle is taking a human-centric approach to sales and community building.

- Private tours, 80% conversions, zero sleaze—hear her sales process that is part college tour, part vibe check.

- “But it doesn’t scale!!” How to think about sales when you’re selling high-touch, high-value, or high-cost services.

- Want to speed up the buying cycle with automation and AI? Maybe not - how slowing down your sales process can actually make you the fastest closer in a weird economy.

- "No one buys community": what happens when you build community people didn’t know they needed—and how fast they connect once they’re inside.

- Marketing isn’t guesswork— how the quarterly marketing experiments in the Expert Up Club help her (and her clients) stop wasting time and start seeing results.

- Michelle’s “situationship” with Claude AI, and where this tool fits into her marketing system and tech stack

View the Full Show notes on our Substack: https://aggressivelyhuman.substack.com/

Listen on Spotify

Listen on Apple Podcasts

Connect with Meg and Jessica

Meg Casebolt: https://loveatfirstsearch.com/

Jessica Lackey: https://www.jessicalackey.com/

About our Guest

Michelle Mazur’s Three Word Rebellion – Her book that helps experts create clear, compelling messaging.

The Expert Up Club – Michelle’s community for experts focused on "do less but better" marketing.

Resources

The Duped Podcast – Co-hosted by Michelle Mazur and Maggie Patterson, exploring the dark side of online business.

Heidi Taylor – A sales coach mentioned in connection with Michelle’s business journey.

Claude AI – An AI tool Michelle uses to streamline her messaging work, particularly analyzing voice-of-customer data.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aggressivelyhuman.substack.com