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A Facebook group that flooded social media in support of Boris Johnson during the Brexit referendum has now rebranded and is part of a multi-platform, monetised network, pushing pro-Reform and anti-immigration sentiment.
Six years ago, Fight4Brexit (F4B) was revealed to be one of several similar groups - run by real people - that encouraged its members to post en masse in support of the then Prime Minister, and to do so in deliberate imitation of automated bots because "it annoys the other side".
The group gradually disappeared from people's timelines after the UK elected to leave the EU, but Byline Times can now reveal that F4B has returned as part of a wider network using Facebook and TikTok to push its agenda under the guise of a fake political campaign - and that the entire scheme is run by just one man.
Lewis Morris is a twenty-nine-year-old former garden centre worker from Liverpool who, according to the electoral roll, lives at home with his mother and sister.
Morris, who has been active on Facebook since 2010, started the Extreme Weather page - posting videos and images of wild weather from around the world - in 2014. He launched F4B in 2018, then the popular Garden Makeover Ideas on a Budget (GMIB) group the following year.
Mostly innocuous, both Extreme Weather and GMIB used human interest content to grow their audience and currently have 1.7 million followers between them.
F4B was different, focusing on anti-Jeremy Corbyn memes, pro-Boris Johnson content and encouraging followers to post "I back Boris 100%" on multiple platforms because "it's driving Remainers crazy".
Post-Brexit, F4B rebranded as British Updates, the pro-Boris posts were replaced with anti-immigrant content; the page now has 173,000 followers. Morris also rebranded himself as a "journalist" and, more recently, a "Reform Spokesperson".
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Reform has yet to respond to a request to clarify Morris' involvement with the party, but his name does not appear on any of their literature and his 'journalism' is limited to a website linked to the British Updates page.
Hosting more ads than content, the site presents paraphrased versions of anti-woke tabloid news stories without context or links to the originals.
Sharing little about his personal life, Morris' own Facebook page, which bears the Meta blue verification tick, regularly shares memes and videos from the British Updates page and his associated website.
He also reposts content from multiple other Facebook pages, namely We Support Great Britain, We Are Proud to be British, UK Updates, UK News Updates, UK Daily Updates, and Get Labour Out, which are also owned and run by Morris and have a combined 451,000 followers.
All of these pages advertise Morris' news website, except Get Labour Out, which links instead to a GoFundMe page, a related TikTok account with 40,000 followers and an associated 'merch' website.
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Morris declares that the £1,398 currently raised is for a campaign to "remove every Labour MP from power for a Generation" and advises donors that their cash will be used for "demonstration materials, staffing costs, and advertising videos". However, he does not provide any evidence that the money is used for this purpose.
Alongside reposted videos of anti-migrant protests and clips from GB News, Get Labour Out has...