Influence has been the magic ingredient to my success - both in business and in life. Today, I kick off a series on the topic of influence.

Each episode will contain some practical tips for your marketing, and a story or two from my own life where I've seen these factors at play.

In this episode, I cover the topic of reciprocity. Human beings hate being in a state of obligation, which is precisely why reciprocity is such a powerful tool. Tune in and you'll hear about how groups ranging from the Hare Krishna Society to my next door neighbor's kids use this powerful force.

Mentioned in Today's Episode:

• Influence & Impact 2017

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