Are you aware of your competitive advantage? Most people don't, and it's because they're not even sure what kind of competitive advantages are out there.

In this episode, I unpack 5 competitive distinct advantages:

1. Price
2. Affinity
3. Authority
4. Skill
5. Availability

Here are some snippets from today's episode:

• What I learned about competition during a dinner with the owner of Connecticut's largest moving company. (3:03)
• The 5 types of competitive advantages you need to be aware of (4:43)
• The story Ken Davis, founder of SCORRE, told me about why pricing himself so low actually closed doors for his speaking business. (5:59)
• Why you must set a yearly revenue goal. (7:40)
• Why you need a "cash-cow" offer. (8:20)
• How many people really unsubscribe from my email list everytime I send a message. (15:08)
• How to establish authority even if you don't have clients. (18:50)
• How being intentional about these 5 things gives you a "marketing grip" that can't be denied. (22:50)

Resources Mentioned in This Episode:

• Donald Miller and StoryBrand

• Ken Davis and the SCORRE Conference

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