Positioning is one of the most important, yet least understood, aspects of marketing. It's clear when you see top-tier brands like Louis Vuitton (luxury) vs. everyday brands like Wal-Mart, but things get foggy when branding a person. But that's exactly what a personal brand is: a brand built around you.  In this episode I take you behind-the-scenes of one of my private workshops where I help personal brand builders get clear on their positioning in a way that allows them to reach any market. We often start with these 3 questions: <ol> <li>What pisses you off?</li> <li>What breaks your heart?</li> <li>What is the big problem you're trying to solve?</li> </ol> The answers to these questions provide the basis on which you will build your positioning. • Join Marketing Mastery Insider: <a href= "http://mikekim.com/insider" target="_blank" rel= "noopener">mikekim.com/insider</a> • Info on Marketing Mastery Workshop: <a href= "http://mikekim.com/workshop">mikekim.com/workshop</a>

Positioning is one of the most important, yet least understood, aspects of marketing. It's clear when you see top-tier brands like Louis Vuitton (luxury) vs. everyday brands like Wal-Mart, but things get foggy when branding a person. But that's exactly what a personal brand is: a brand built around you. In this episode I take you behind-the-scenes of one of my private workshops where I help personal brand builders get clear on their positioning in a way that allows them to reach any market. We often start with these 3 questions: What pisses you off? What breaks your heart? What is the big problem you're trying to solve? The answers to these questions provide the basis on which you will build your positioning. • Join Marketing Mastery Insider: mikekim.com/insider • Info on Marketing Mastery Workshop: mikekim.com/workshop

Positioning is one of the most important, yet least understood, aspects of marketing. It's clear when you see top-tier brands like Louis Vuitton (luxury) vs. everyday brands like Wal-Mart, but things get foggy when branding a person. But that's exactly what a personal brand is: a brand built around you.&nbsp; In this episode I take you behind-the-scenes of one of my private workshops where I help personal brand builders get clear on their positioning in a way that allows them to reach any market. We often start with these 3 questions: <ol> <li>What pisses you off?</li> <li>What breaks your heart?</li> <li>What is the big problem you're trying to solve?</li> </ol> The answers to these questions provide the basis on which you will build your positioning. • Join Marketing Mastery Insider: <a href="http://mikekim.com/insider" rel="noopener noreferrer">mikekim.com/insider</a> • Info on Marketing Mastery Workshop: <a href="http://mikekim.com/workshop" rel="noopener noreferrer">mikekim.com/workshop</a>

BYP 146 - [Positioning] How to Position Yourself to Reach Any Marketing You Want

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.

 Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

Business

Entrepreneurship

Marketing

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

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BYP 146 - [Positioning] How to Position Yourself to Reach Any Marketing You Want

BYP 146 - [Positioning] How to Position Yourself to Reach Any Marketing You Want

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