Stu McLaren is a master marketer and the genius behind building some of today's largest membership sites. In this interview, we recount his unique journey from being the behind-the-scenes strategist to stepping "out front" to become his own brand. It's a journey that I've walked to a small degree, and one I know that many listeners are on right now.  A sneak preview: <ul> <li>The difference between unconscious competence vs. conscious competence</li> <li>The two types of entrepreneurs and why businesses don't grow without both</li> <li>The fastest way to gain momentum in your personal brand</li> </ul> <h3>Resources Mentioned in This Episode:</h3> • Join Marketing Mastery Insider: <a href= "http://mikekim.com/insider" target="_blank" rel= "noopener">mikekim.com/insider</a> • <a href="http://stu.me">Stu's blog</a> • <a href="https://tribehub.com/workshop/enroll/" target= "_blank" rel="noopener">Tribe</a> - Stu's online course on membership sites • <a href="https://amzn.to/2GbmnR7" target="_blank" rel= "noopener">Rocket Fuel</a> (book)

Stu McLaren is a master marketer and the genius behind building some of today's largest membership sites. In this interview, we recount his unique journey from being the behind-the-scenes strategist to stepping "out front" to become his own brand. It's a journey that I've walked to a small degree, and one I know that many listeners are on right now. A sneak preview: The difference between unconscious competence vs. conscious competence The two types of entrepreneurs and why businesses don't grow without both The fastest way to gain momentum in your personal brand Resources Mentioned in This Episode: • Join Marketing Mastery Insider: mikekim.com/insider • Stu's blog • Tribe - Stu's online course on membership sites • Rocket Fuel (book)

Stu McLaren is a master marketer and the genius behind building some of today's largest membership sites. In this interview, we recount his unique journey from being the behind-the-scenes strategist to stepping "out front" to become his own brand. It's a journey that I've walked to a small degree, and one I know that many listeners are on right now.&nbsp; A sneak preview: <ul> <li>The difference between unconscious competence vs. conscious competence</li> <li>The two types of entrepreneurs and why businesses don't grow without both</li> <li>The fastest way to gain momentum in your personal brand</li> </ul> Resources Mentioned in This Episode: • Join Marketing Mastery Insider: <a href="http://mikekim.com/insider" rel="noopener noreferrer">mikekim.com/insider</a> • <a href="http://stu.me" rel="noopener noreferrer">Stu's blog</a> • <a href="https://tribehub.com/workshop/enroll/" rel="noopener noreferrer">Tribe</a> - Stu's online course on membership sites • <a href="https://amzn.to/2GbmnR7" rel="noopener noreferrer">Rocket Fuel</a> (book)

BYP 148 - From Behind-the-Scenes to Six Million with Stu McLaren

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.

 Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

Business

Entrepreneurship

Marketing

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

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BYP 148 - From Behind-the-Scenes to Six Million with Stu McLaren

BYP 148 - From Behind-the-Scenes to Six Million with Stu McLaren

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