There's an important distinction between keynotes in the personal brand space: Informational vs. Inspirational. The two require different approaches. Since I’m mostly in the informational space, I prepare for my keynotes this sequence: <ol> <li>Determine the Call To Action</li> </ol> <ol start="2"> <li>Write quotables and Tweetables</li> </ol> <ol start="3"> <li>Gather stories for within the presentation, not without</li> </ol> <ol start="4"> <li>Create sparse slides (clean, minimalistic)</li> </ol> <ol start="5"> <li>Dress the way I want to be photographed</li> </ol>   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at <a href= "https://emeraldcitypro.com">https://emeraldcitypro.com</a>

There's an important distinction between keynotes in the personal brand space: Informational vs. Inspirational. The two require different approaches. Since I’m mostly in the informational space, I prepare for my keynotes this sequence: Determine the Call To Action Write quotables and Tweetables Gather stories for within the presentation, not without Create sparse slides (clean, minimalistic) Dress the way I want to be photographed EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

There's an important distinction between keynotes in the personal brand space: Informational vs. Inspirational. The two require different approaches. Since I’m mostly in the informational space, I prepare for my keynotes this sequence: <ol> <li>Determine the Call To Action</li> </ol> <ol> <li>Write quotables and Tweetables</li> </ol> <ol> <li>Gather stories for within the presentation, not without</li> </ol> <ol> <li>Create sparse slides (clean, minimalistic)</li> </ol> <ol> <li>Dress the way I want to be photographed</li> </ol> &nbsp; EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at <a href="https://emeraldcitypro.com" rel="noopener noreferrer">https://emeraldcitypro.com</a>&nbsp;

BYP 185: How To Craft A Killer Keynote Speech

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.

 Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

Business

Entrepreneurship

Marketing

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

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BYP 185: How To Craft A Killer Keynote Speech

BYP 185: How To Craft A Killer Keynote Speech

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