1. Hero banner: with headline, sub-head, and buy button

2. “As trusted by” logos

3. Copy: objection-busting and / or unique selling proposition

4. Face of the brand: either picture or video with copy

5. So, What Is [Product Name]?

6. How Does [Product] Work?

7. Who is [Product] For?

8. Who is [Product] NOT For?

9. FAQ’s / “Will This Work For Me?”

10. Testimonials

11. Guarantee

12. Bonuses

13. Buying Options (usually 3 packages)

For more copywriting tips go to: writegreatcopy.com

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com