A few weeks ago <a href="http://annvertel.com">Dr. Ann Vertel</a>, an accomplished business coach, speaker, and avid listener of the podcast, asked about how to market "soft" skills.
In today's episode I share a simple approach to marketing based on your potential client's level of awareness. In short, the more aware a client is of his or her need for your service, the more direct you can be with your marketing. The more unaware they are, the more "indirect" you need to be in your marketing -- preferably with an emphasis on story-telling.
Mentioned in Today's Episode:
<ul>
<li><a href="http://annvertel.com" target="_blank">Dr. Ann Vertel</a></li>
<li><a href="http://mikekim.com/how-to-market-yourself-like-no-one-else-can/">How To Market Yourself Like No One Else Can</a></li>
</ul>

A few weeks ago Dr. Ann Vertel, an accomplished business coach, speaker, and avid listener of the podcast, asked about how to market "soft" skills. In today's episode I share a simple approach to marketing based on your potential client's level of awareness. In short, the more aware a client is of his or her need for your service, the more direct you can be with your marketing. The more unaware they are, the more "indirect" you need to be in your marketing -- preferably with an emphasis on story-telling. Mentioned in Today's Episode: Dr. Ann Vertel How To Market Yourself Like No One Else Can

A few weeks ago <a href="http://annvertel.com" rel="noopener noreferrer">Dr. Ann Vertel</a>, an accomplished business coach, speaker, and avid listener of the podcast, asked about how to market "soft" skills.
In today's episode I share a simple approach to marketing based on your potential client's level of awareness. In short, the more aware a client is of his or her need for your service, the more direct you can be with your marketing. The more unaware they are, the more "indirect" you need to be in your marketing -- preferably with an emphasis on story-telling.
Mentioned in Today's Episode:
<ul>
<li><a href="http://annvertel.com" rel="noopener noreferrer">Dr. Ann Vertel</a></li>
<li><a href="http://mikekim.com/how-to-market-yourself-like-no-one-else-can/" rel="noopener noreferrer">How To Market Yourself Like No One Else Can</a></li>
</ul>

BYP 64 - How To Market Soft Skills

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.

 Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

Business

Entrepreneurship

Marketing

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

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BYP 64 - How To Market Soft Skills

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