One of the keys to becoming more efficient in marketing is to repurpose your content. 
I'm reminded of the wise words of Uncle Scrooge McDuck from Disney's cartoon Ducktales: "Work smarter, not harder." In this episode, I share nine ways you can repurpose content based on three different types of source material.
If the source material is a podcast:
<ul>
<li>podcasts transcribed into blog posts</li>
<li>blog posts repurposed into articles</li>
<li>articles repurposed into keynotes</li>
</ul>
If the source material is a blog post:
<ul>
<li>blog posts repurposed into podcasts</li>
<li>podcasts become series, repurposed into coaching courses</li>
<li>coaching courses repurposed into e-books</li>
</ul>
If the source material is a webinar:
<ul>
<li>webinars repurposed into keynotes</li>
<li>keynote slides repurposed into lead magnets</li>
<li>lead magnets repurposed into a product</li>
</ul>

One of the keys to becoming more efficient in marketing is to repurpose your content. I'm reminded of the wise words of Uncle Scrooge McDuck from Disney's cartoon Ducktales: "Work smarter, not harder." In this episode, I share nine ways you can repurpose content based on three different types of source material. If the source material is a podcast: podcasts transcribed into blog posts blog posts repurposed into articles articles repurposed into keynotes If the source material is a blog post: blog posts repurposed into podcasts podcasts become series, repurposed into coaching courses coaching courses repurposed into e-books If the source material is a webinar: webinars repurposed into keynotes keynote slides repurposed into lead magnets lead magnets repurposed into a product

One of the keys to becoming more efficient in marketing is to repurpose your content.&nbsp;
I'm reminded of the wise words of Uncle Scrooge McDuck from Disney's cartoon Ducktales: "Work smarter, not harder." In this episode, I share nine ways you can repurpose content based on three different types of source material.
If the source material is a podcast:
<ul>
<li>podcasts transcribed into blog posts</li>
<li>blog posts repurposed into articles</li>
<li>articles repurposed into keynotes</li>
</ul>
If the source material is a blog post:
<ul>
<li>blog posts repurposed into podcasts</li>
<li>podcasts become series, repurposed into coaching courses</li>
<li>coaching courses repurposed into e-books</li>
</ul>
If the source material is a webinar:
<ul>
<li>webinars repurposed into keynotes</li>
<li>keynote slides repurposed into lead magnets</li>
<li>lead magnets repurposed into a product</li>
</ul>

BYP 73 - 9 Ways To Repurpose Your Content

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.

 Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

Business

Entrepreneurship

Marketing

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

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BYP 73 - 9 Ways To Repurpose Your Content

BYP 73 - 9 Ways To Repurpose Your Content

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