BYU Athletics, despite not being part of the SEC or Big Ten, has demonstrated a remarkable ability to maintain a strong financial footing. This is due to a confluence of factors that contribute to its "deep pockets." Here's a breakdown:

• The Church of Jesus Christ of Latter-day Saints:
  • BYU is owned and operated by The Church of Jesus Christ of Latter-day Saints. The Church provides substantial financial support to the university, which indirectly benefits the athletic department.   
  • This backing provides a level of financial stability that many other universities lack.
• Passionate Alumni and Donor Base:
  • BYU has a large and dedicated alumni and donor base, both within and outside of Utah.
  • These individuals are highly supportive of BYU athletics, contributing significant funds through donations and booster programs.
• Strong Ticket Sales and Attendance:
  • BYU's athletic events, particularly football and basketball, consistently draw large crowds.   
  • This strong attendance translates to significant revenue from ticket sales, concessions, and merchandise.
• Media Rights Deals:
  • While not as lucrative as those of the SEC or Big Ten, BYU has secured favorable media rights deals, particularly now being in the Big 12.
  • Being in the Big 12 has increased their media exposure, and revenue.   
• Careful Financial Management:
  • BYU Athletics is known for its prudent financial management, carefully controlling expenses and maximizing revenue streams.
  • They are very good at operating within their means.
• National Fan Base:
  • Because of the church, BYU has a national, and international, fan base. This increases the amount of people that are interested in BYU athletics.   
• NIL Collectives:
  • BYU has seen the rise of strong NIL collectives, that are able to provide BYU athletes with competitive NIL deals.

These combined factors contribute to BYU Athletics' ability to compete financially with larger programs. While they may not have the same level of resources as the top conferences, they have demonstrated a consistent ability to generate revenue and support their athletic programs.

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