Welcome to a new series, C-Inside, where we take you inside the C-suite spanning the marketing and media landscape one segment at a time. Volume one focuses on reimagining the modern agency holding company in the 2020s. The top few holding companies collectively move a massive percentage of the flow of ad dollars through the $530 billion global ad market; and new entrants, fast-moving tech and changing consumer habits are forcing them to innovate at every turn. Hear the stories of how their leaders are keeping the engines of advertising humming during rapid change.

First up is Publicis Groupe CEO Arthur Sadoun, who opens up about how its proprietary technology platform, Marcel, is changing the way 80,000 global employees work; the importance of building accountability into diversity & inclusion initiatives; and why CMOs must focus on personalization at scale.

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