Serge Matta, President of Global Ad Sales at LG Ad Solutions, is turning the TV from a passive box in the corner into the most valuable real estate in media - an interactive command center where content, data, and commerce meet in real time. In this episode, he joins Michael Kassan to talk candidly about making connected TV accountable to real business results, why independent measurement and true partnerships matter, how smarter TV operating systems could reshape how we shop and watch, and the same grounded values that drive his philanthropy off-screen.

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Childhood friends turned Cognitiv co-founders, Jeremy Fain and Dr. Aaron Andalman, went from zebrafish brains and ad-tech trenches to rewiring how brands predict human behavior in an AI-saturated marketplace. Together, they draw a sharp line between predictive and generative AI, show what first-party data can really do, and demystify context and “agents” so marketers can push performance further without losing the plot ... or their customers’ trust.

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Lynnwood Bibbens isn’t chasing viewers; he’s owning the traveler. While most brands struggle to capture this high-intent audience, he built ReachTV around winning that moment. From “dreaming-only” sessions that reshaped the company to rewiring the travel ecosystem with live sports, precision data, and relentless service, he lays out his entrepreneur’s code: bet on what others ignore, turn relationships into resilience when everything’s on the line, and stay fiercely disciplined about what matters.

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Tom Freston turned a bohemian streak, entrepreneurial hustle, and serious wanderlust into one of the most consequential runs in modern media. He co-founded MTV, busted through gatekeepers with an original DTC playbook, and built a creative-first house of brands that reshaped music, fashion, art, politics, and advertising. In this episode, the legendary architect of the MTV generation joins Michael to unpack losing it all and rebooting with a single self-help book, what it really takes to empower brilliant misfits and wield cultural power with humility, and what his journey from building a business in South Asia to steering a global media empire to helping fight extreme poverty reveals about balancing instinct, responsibility, and relentless curiosity in an age of disruption.

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Recorded at the 3CV Villa in the heart of CES 2026, this special episode curates standout insights from executives shaping how people watch, shop, pay, and belong. They unpack the biggest themes of CES, reflect on broader industry shifts, and share what they’re prioritizing as the year ahead takes shape.

Along the way, they share practical insights for marketers navigating a world where media, commerce, and community are increasingly connected. It’s a thoughtful look at where the market is moving, and how to stay ahead.

Featured Voices Include:

• Ali Miller, GM, Ad Products, Instacart
• Nili Klenoff, EVP, Mastercard Commerce Media
• Jeremi Gorman, Chief Revenue Officer, Fanatics
• Dan Robbins, Head of Growth & Strategy, PayPal
• Bethany Eppner, VP, Global Business Marketing, Fandom
• Jeff Lucas, Chief Revenue Officer, Tubi

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Ajit Mohan, Chief Business Officer at Snap, joins Michael Kassan to unpack how a “middle child” platform can outmaneuver giants by protecting sacred consumer spaces and betting on deeper connection over infinite scroll. From reimagining advertising inside messaging to challenging marketing leaders to confront inertia, Ajit shares a clear-eyed vision for building relevance, growth, and humanity in the next era of media.

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Entertainment industry veteran Charlie Collier joins Michael Kassan to unpack how Roku is transforming fragmentation into advantage – emerging as the modern “lead-in to all television,” proving interoperability beats walled gardens, and turning the home screen into a vibrant cultural canvas in its own right. Along the way, they dive into leadership philosophies, creative risk-taking, and the seismic shifts that will define who wins the next era of streaming.

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Michael sits down with Tim Armstrong - Google trailblazer, AOL reinventor, and Flowcode founder - to decode the next frontier of marketing: turning every real-world interaction into a high-impact, data-rich connection. It’s sharp, surprising, and packed with the kind of insights only a true transformation architect can deliver.

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From Enchanted to Bones to Kiss of the Spider Woman, Barry Josephson has mastered the art of turning imagination into impact. From overseeing a slate of Hollywood hits as President of Production at Columbia to producing culture-shaping stories at Josephson Entertainment, he joins Michael Kassan to unpack the alchemy of storytelling in a tech-driven world where creativity, courage, and curiosity collide to shape the future of entertainment

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From the Air Force to the frontlines of cybersecurity, HUMAN CEO Stu Solomon has built a career around one mission: protecting what’s human. In a world where AI bots increasingly outnumber people online, he joins Michael Kassan to explore how leaders can safeguard digital integrity, build trust, and lead with humanity in the next era of digital transformation.

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