Good Company with Michael Kassan

Alicia Tillman, the force redefining modern travel, unpacks how she’s turning Delta into a global brand powerhouse, where heritage meets innovation and every moment is engineered for impact. From shaping culture at 30,000 feet to building a marketing engine that inspires loyalty and leads with purpose, this is a high-altitude blueprint for transformational leadership.

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Philip Thomas has redefined what it means to bring an industry together, turning Cannes Lions, Money20/20, and more into global stages where bold ideas drive transformation and shape culture. In this episode, he joins Michael to unpack the power of live experiences, the art of reinvention, and why the future belongs to those who build platforms with purpose, not just presence.

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Forget vanity metrics, David Croyé is rewriting the rules of entertainment marketing with a data-powered model built for results. From bootstrapping his business to outpacing agency giants, he unpacks how JustWatch is helping Hollywood get smarter, faster, and more accountable.

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Ross Martin has built a career on challenging norms and delivering results—and today, he’s helping the world’s biggest brands do the same. As President and Co-founder of Known, he’s fusing creativity with science to reimagine how marketers connect with culture, cut through noise, and stop wasting money on outdated thinking. This episode unpacks how Ross is reshaping the marketing playbook and proving that brains reign over brawn — one bold, data-backed idea at a time.

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Under her decisive leadership, she has transformed Tubi from a once-underdog platform into a record-breaking force, redefining the streaming landscape with its free, ad-supported model. From leveraging cutting-edge data-powered advertising, to launching fan-fueled initiatives like STUBIOS, to pioneering shoppable moments that merge the worlds of entertainment and commerce… she’s transforming the rules of engagement. This episode unpacks how Anjali is not just keeping pace but setting the tempo for the future of streaming.

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At a time when AI is redefining how we create and measure content, these two are at the forefront, turning what many see as a disruptive threat into a powerful tool that amplifies human creativity. As trusted partners for marketers, they are now setting their sights on helping them prove the real-time value of brand storytelling and bridging the gap between art and analytics.

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Under Tim's leadership, the NFL has entered what many are calling a true renaissance. At a time when other leagues are fighting to retain viewers, the NFL is expanding its reach across the globe, deepening its connections with younger, more diverse fans, and forging powerful partnerships across fashion, music, gaming, and tech. This conversation will dive deep into how he’s humanizing the NFL brand, the bold moves being made to engage new audiences, the future of fan culture - and what’s next for flag football worldwide.

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Good Company is back! Join host Michael Kassan, Founder & CEO of 3C Ventures, as he sits down with the pioneers and fearless disruptors that are redefining business, media, tech, and culture. In this new season, hear from NFL CMO Tim Ellis on how football goes beyond the game, Tubi CEO Anjali Sud on the power of niche storytelling, and Hollywood legend Jeffrey Katzenberg on AI's creative revolution. New episodes drop starting April 23 — Tune in for candid insights in leadership and ingenuity only on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

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Martha Stewart has been a household name for over four decades and she still isn’t done building her empire. During her rise, the world’s first female self-made billionaire ignored conventional wisdom to become an Emmy Award-winning TV host, best-selling author, and creator of a groundbreaking magazine. Beyond those accolades, her wildly successful merchandising business and multi-channel lifestyle company has established her as an innovative mind in business. Bob sat down with Martha for an intimate live recording at iHeartMedia HQ in front of 100 marketing, advertising, and branding executives. Celebrating her 100th book, Martha: The Cookbook: 100 Favorite Recipes, with Lessons and Stories from My Kitchen, this conversation between friends covers the pivotal decisions in Martha’s career and unpacks the guiding philosophy that built an icon.

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Starting a company at 26 can be intimidating, but Daniel Gilbert was up for the challenge. In this episode, we talk to the Brainlabs’ founder and CEO about what it takes to start your own business, the rise of “brandformance” and the art of authentically engaging in culture. 

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