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Can AI content really be “as good as” human content? | Zac Harris (Rankd., Copy.ai)
Is it actually possible to make AI content in one go with minimal human involvement that is as good as what a human can produce? Zac Harris, former Head of Demand Gen and SEO at Copy.ai and founder of Rankd., thinks so.
But Zac does have a caveat: the input you give AI has to be far better than what your average marketer or writer tends to provide.
Ever the AI skeptic, Tim Soulo sat down with Zac recently to discuss his workflows, how he scaled Copy.ai to 1M visits per month through free tools, and more.
00:00 Intro
1:40 Success with AI tools
16:02 The effect of mass-deleting content
20:04 Copy.ai’s content strategy
29:43 Where to find quality freelancers
34:12 Using feedback to create custom AI workflows and content
40:14 Marketing attribution, Markov chains, re-activations, and expansions
56:18 Leveraging influencer marketing for brand visibility
1:03:59 Link building tactics
01:13:12 The impact of mentorship
1:18:20 Why Zac left Copy.ai to build his new agency
1:38:17 Why teaching people how to use AI is important
1:39:50 AI vs human output competition
1:44:55 Building workflows for AI
1:55:04 Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Zac:
LinkedIn: https://www.linkedin.com/in/zacharris36/
Website: https://www.gorankd.com/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
View all episodes
By Ahrefs Podcast
3.3
88 ratings
Is it actually possible to make AI content in one go with minimal human involvement that is as good as what a human can produce? Zac Harris, former Head of Demand Gen and SEO at Copy.ai and founder of Rankd., thinks so.
But Zac does have a caveat: the input you give AI has to be far better than what your average marketer or writer tends to provide.
Ever the AI skeptic, Tim Soulo sat down with Zac recently to discuss his workflows, how he scaled Copy.ai to 1M visits per month through free tools, and more.
00:00 Intro
1:40 Success with AI tools
16:02 The effect of mass-deleting content
20:04 Copy.ai’s content strategy
29:43 Where to find quality freelancers
34:12 Using feedback to create custom AI workflows and content
40:14 Marketing attribution, Markov chains, re-activations, and expansions
56:18 Leveraging influencer marketing for brand visibility
1:03:59 Link building tactics
01:13:12 The impact of mentorship
1:18:20 Why Zac left Copy.ai to build his new agency
1:38:17 Why teaching people how to use AI is important
1:39:50 AI vs human output competition
1:44:55 Building workflows for AI
1:55:04 Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Zac:
LinkedIn: https://www.linkedin.com/in/zacharris36/
Website: https://www.gorankd.com/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
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