This week, Gracia Walker—co-founder of BROC SHOT, an innovative daily functional broccoli sprout shot—shares her journey of becoming an entrepreneur, the key institutional learnings that are driving the next decade of her career and building a revolutionary brand that will change the wellness industry forever. Gracia talks about saying YES when asked by an investor if they could buy her first company and how that pivot allowed her time to “take a break and recalibrate”. She talks about defining what she wanted her day to look like and leaning into a new found freedom as an entrepreneur.  

Sustainability is a common theme for Gracia as she discusses her desire to take wellness to the next level and the importance of companies being responsible for the entire life cycle of their product, which is something that is the core pillar for BROC SHOT. Alongside sustainability Gracia dives deep into the ingredient story that makes the brand so compelling—Sulforaphane, which addresses three key pillars for wellness: inflammation, detoxification and gut health—making it a true superpower ingredient and secret weapon to driving consumer demand. 

Bio:Gracia Walker is co-founder of BROC SHOT, an innovative daily functional shot that addresses the key pillars of wellness.  Walker was previously the head of communications strategy for Kiehl’s Since 1851, where she oversaw digital communications strategy in over 60 countries.  Walker’s marketing leadership helped drive Kiehl’s double-digit growth annually to become the largest growth driver in the L’Oreal Luxe division, reaching $1B Euros in sales worldwide. Walker also oversaw Kiehl’s global charitable platform, Kiehl’s Gives, inking partnership deals with influencers like Alicia Keys, Zoe Saldana, Matthew McConaughey and Solange Knowles while donating countless funds for children’s causes, HIV/AIDS Research and the Environment. Walker has been featured in FORBES, ELLE, INSTYLE, REFINERY 29, MARTHA STEWART & ESSENCE.

Follow @graciawalker and @broc_shot or visit https://brocshot.com/.

“Consumers should look at beauty from a wellness perspective and mindset. Look at the ingredients and understand the overall health benefits.”

Tune in to learn more from Gracia Walker and Kendra!See omnystudio.com/listener for privacy information.