Farmers rely on rural media to stay informed – but shrinking print runs, social media, and changing news habits are putting pressure on traditional outlets.  

In this episode, we sit down with Dean Williamson, CEO of AgriHQ and publisher of Farmers Weekly, to discuss the challenges facing rural media. 

We explore the changing media landscape, how younger farmers are consuming news differently, and why Dean believes connecting rural New Zealand is more important than ever. We also ask: what legacy does he hope to leave behind?