Guest Adam Aronson joins me to discuss the feasibility of value pricing for firms.

Adam's Bio

Adam is the founder and principle of FileMaker development firm FullCity Consulting. Since 2000, FullCity has serviced clients like ESPN, the NY Rangers, and the WWE.

Earlier in his career, he managed FileMaker database systems for advertising and television production at Martha Stewart Living Omnimedia and provided 24/7 personal technology support for Ms. Stewart and her executive team.

Adam managed the IT side of the advertising department at Toys ‘R Us and was database manager for Bloomingdale’s wedding registry website.

Without further ado, here's my interview with Adam Aronson.

Enjoy!

Links

Talking Points

Hourly billing is like taxes and fossil fuels; there's just not a better answer out there.

There are two very different reasons why clients might ask you how long the project is going to take:

Developers are like artists. Would jazz musicians do their best work if you were paying them by the hour?

Why do you eat hours on things you think took you too long, but you don't add hours for things you think you finished extra fast?

If you're asking the client questions about their business logic or entity relationships in a sales meeting, you're doing it wrong.

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Do you have questions about how to improve your business?

Things like:

• Value pricing your work instead of billing for your time?
• Positioning yourself as the go-to person in your space?
• Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?

Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.

Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.

To book your one-on-one coaching call, go to:

https://jonathanstark.com/call

I hope to see you there!