In this episode of The Trade Talks, Roger Wakefield sits down with Zach Parnell, former CEO of ITI and current strategy leader at Interplay Learning. Zach shares how his family’s hands-on rigging and crane training business transformed into a tech-powered training powerhouse, using VR and simulation tools to teach trades across industries—from nuclear plants to tower cranes. They dive into growing a business in the trades, the skills shortage, and how cross-training could shape the future of blue-collar careers. If you’re in the trades or building a skilled workforce, this one’s for you.

Check out Interplay Learning https://www.interplaylearning.com/ _________________________________________________________________________________________________ 

A big thank you to HighLevel for sponsoring this episode of The Trade Talks! If you're looking to streamline your business and elevate your marketing efforts, try HighLevel with a 30-day free trial. Get started today at https://www.gohighlevel.com/roger-wakefield _________________________________________________________________________________________________

Tradesmen built America. This is the "Blue Collar Channel"... Where you can listen to the top tradespeople around the world. Everything you need to learn about getting into the trades, becoming the best tradesman, starting your own business, and using networking and social media... To GROW in the trades!!!!