Canadian consumers are a lot more aware of where their money goes these days – for a few reasons. There’s a lot of economic uncertainty but many of us are also more cognizant of buying Canadian where possible as the trade war with the US rages on.

The problem is – labels can be misleading, and the idea of something being ethical or sustainable might be different depending on your perspective.

Host Kris McCusker speaks to Jing Wan, a professor at the university of Guelph who studies ethical and sustainable consumption. They discuss ways to shop “smarter”, and why the easiest solution might be easier said than done.

We love feedback at The Big Story, as well as suggestions for future episodes. You can find us:

Through email at [email protected] 

Or @thebigstory.bsky.social on Bluesky