How to use story format to connect with your customers

Every salesperson can help their customers by using a powerful story.    The secret to a successful story in sales follows a format.  These are not just fun or amusing stories that go on and on randomly.  No!  Your selling stories need to have a clear structure and purpose for telling them.

Recently, I came across another story format.  It’s a little more involved than Similar Situation Storytelling, but worth the effort.  This format will set you apart from your competition as it focuses on becoming more than just a product provider.  It sets you up to be a trusted advisor to your customers. 

Sales Story Format: Step 1: …………….

Listen in and see if you can tell your sales story or learn how to build it from the ground up