Canada's ETF market isn't just growing — it's being structurally rewired, and Ron Landry has a front-row seat to where every dollar is flowing and why.

Pierre Daillie sits down with Ronald Landry, Vice President and Head of Segment Solutions and Canadian ETF Services at CIBC Mellon, for a wide-ranging look at the forces driving Canada's historic ETF surge. With nearly $95 billion in net flows through May 2026 — 57% ahead of last year's run rate — Ron unpacks why this isn't a cyclical wave but a structural shift in how Canadians save, invest, and expect to be served. From the rise of income-generating ETFs and single-stock strategies to tokenization, TCR disclosure, and the regulatory cost burden quietly falling on investors, this conversation delivers the institutional vantage point advisors rarely access. Ron and Pierre also tackle what it really takes for a new ETF to survive, why advisor-guided portfolios outperform DIY by 3.6x, and what the next phase of Canadian ETF product formation looks like as active management quietly takes over the flow story.

⏱ Chapters

[00:00:00] — Introduction: Pierre sets the stage on Canada's surging ETF flows and welcomes Ron Landry of CIBC Mellon

[00:02:00] — $95B and counting: Ron breaks down the staggering 2026 YTD flow numbers and what's driving the pace

[00:03:30] — Mutual fund managers come knocking: Why traditional fund firms are now asking about ETF series

[00:05:00] — Geography of flows: Rotation from US equities into Canadian, emerging markets, and international mandates

[00:07:30] — Product formation trends: Single-stock ETFs, covered calls, high-frequency distributions, and the income yield wave

[00:09:00] — The 86% rule: Why the top 10 issuers still capture the lion's share of new assets

[00:10:00] — All-in-one ETFs: iShares, Vanguard, and BMO dominate the asset allocation category

[00:13:00] — Macro disconnect: Why flows keep surging despite inflation, tariffs, and geopolitical risk

[00:14:00] — ETF pipeline signals: Crypto and digital assets, tokenization workshops, and what the CSA is watching

[00:18:00] — TCR (Total Cost Reporting): What advisors need to know before January 2027 statements land

[00:23:00] — The covered call psychology: Instant income, generational behaviour, and the bear market stress test

[00:28:00] — The advisor value case: Portfolio growth 3.6x higher with professional guidance — know your product

[00:30:00] — ETF survival signals: First-mover advantage, the three-year rule, and when to pull the plug

[00:36:00] — Regulatory cost creep: Filing fee increases, the Emerge warning, and how costs ultimately reach investors

[00:43:00] — The road ahead: Active ETFs, advisor positioning, and what the next phase of Canadian ETF evolution demands

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