Today's episode revisits a compelling 2019 conversation with self-made billionaire entrepreneur John Paul DeJoria, known for Patron, John Paul Mitchell Systems, and co-founding ROKiT phones. We explore John's early life, from encyclopedia sales to lessons in resilience and rejection. He passionately encourages involving his children in door-to-door sales, citing its transformative potential. John shares insights into the two fundamental challenges every entrepreneur must tackle for success. Surprisingly, he reveals an unconventional time management approach, in which he doesn’t dedicate specific blocks of time to individual companies. Furthermore, he emphasizes the importance of assessing a person's heart during interviews, moving beyond mere words and enthusiasm.