To kick off 2025, we’re diving into CANN-uary with a brand that’s redefining the way we socialize. Our guest today is Jake Bullock, founder of Cann, the #1 leading THC-infused beverage brand in America. Jake’s entrepreneurial journey began with a bold idea: finding a better alternative to alcohol that still brings the fun but ditches the hangover. What started as small-scale experimentation with microdosed cannabis and all-natural ingredients has now grown into a thriving business leading the $1.1B cannabis beverage industry.

Jake has overcome the challenges of launching a disruptive brand, navigating the complex cannabis industry, and educating a market unfamiliar with THC beverages. In less than five years, Cann has become an industry pioneer and market leader, boasting:

🌱 A 50% repeat customer rate.

🌱 THC beverages outselling Chardonnay in Minnesota, the first state to legalize their sale.

🌱 Partnerships with bars and restaurants nationwide, where Cann has become a must-have menu item.

🌱 A global supply chain that has made Cann the #1 exporter of Sicilian Blood Orange Juice.

 

In this episode, we’ll explore the grit and innovation it took to launch Cann in 2019, Jake’s entrepreneurial lessons in scaling a disruptive brand, and the exciting future of the cannabis and social beverage industries.

And to celebrate CANN-uary, we’re hosting a giveaway! Stay tuned for details—winners will be announced this Friday! Whether you’re an entrepreneur, a fan of innovation, or curious about the booming cannabis market, this episode is packed with insights and inspiration. Let’s dive in!