At Cannes Lions this year, AB Inbev, winner of 40 Lions last year at the festival, is to be named Creative Marketer of the Year. Stephen Lepitak, Europe Bureau Chief for Adweek talks to Ryan Verschoor, the company’s global vp of culture and capabilities about some of its recent campaign work, how the company chooses the right initiatives for its brands to tackle and his expectations for the week ahead in France.

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