Capability Amplifier

The most valuable companies in the world are built on top of platforms.

In 2020, the Apple App Store grossed over $72.3 billion, and Amazon Web Services produced 45.3 billion.

Peter Drucker famously said, “The best way to predict the future is to create it,” and people like Steve Jobs and Elon Musk have proven this time and time again. 

So how do they do it? And more importantly, how can YOU spot a trend in its infancy and do it too?

Our guest, Howard Getson is the CEO of Capitalogix, a firm that helps businesses use artificial intelligence to make better decisions. He and his team built an AI platform and AI-powered hedge fund.

Full disclosure: Mike's an investor in the company.

He’s going to share a simple four-stage system that you can use to turn big ideas into profitable platform businesses like Tesla, Apple, and Amazon.

(We strongly encourage you to WATCH this episode. The visuals of the presentation are going to make a HUGE difference.) 

Listen to and Watch this episode to learn HOW TO AMPLIFY YOUR CAPABILITIES LIKE ELON MUSK.

There's a pattern emerging, and we're about to see it repeat in artificial intelligence, which will impact nearly every industry, including trading. 

The pattern begins with a concept that says: Changes are coming. There will be new winners and new losers. Actions have consequences. So does inaction. 

Tesla wasn’t the first electric car, but it’s become the best-selling electric car in the world. 

It’s easy to think of Tesla cars as if they’ve always existed, but how did the company start? What capability was the very first spark that launched it? 

To understand why Tesla excelled, it’s better to focus on the wants and needs they satisfied instead of the technologies they created. 

Since the beginning of time, humans have been confronted with disruptive new technologies.

While technologies continue to change, human nature has remained relatively stable. As a result, predicting human nature is often easier than predicting technology. 

Howard developed his system in order to capitalize on that principle by anticipating which capabilities are likely to gain funding and support.

Stage One: A New Capability

The first step is to brainstorm what capabilities you want to create. The goal is to create something strategic that creates opportunity. 

If you have discovered a new way to do something, the caveman part of your brain says, “If this is not important to my survival, then I don't have time or the ability to focus on it.” 

The new capability has to help you do what you’re already doing, but better.

Stage Two: Prototype

A prototype is a crucial stage in the development process. 

It’s a great way to share your ideas with others, and often the only way to make sure that everyone understands what you’re trying to accomplish.

Stage Three: Product

Stage Three is about choosing to play a new game. 

You're proud of your new capabilities and you want to express it by creating a product, a service, or an offering that is strategic and unique and takes you out of the competitive red ocean. 

It separates you from the pack and changes your reputation.

Stage Four: Platform

Here, you can more than 10X your potential through collaboration. This is where you can bring in tools like Zoom, social media, webinars, and mastermind events.

Your core capability is simple enough that others think, “I want to build upon this because this changes the game for me.”

It attracts a whole new audience and causes growth to happen in unanticipated ways.  

You've seen it with electricity, you've seen it with the internet, and you're about to see it with artificial intelligence. 

The early inventors of electricity knew it could illuminate the light bulb, but they probably didn't think about how it would help pick cotton or make inhabitable places habitable. It changed everything.

Are you sitting on the next big idea? You have the capability within you. You just need to take action. 

Here’s where to go Listen and Watch and don’t forget to download the PowerPoint and follow along here: www.CapabilityAmplifier.com/Capital

What if there were other humans out there that could be amazing SHORTCUTS and help you solve any imaginable problem in your business? 

What if collaborating with smart, like-minded individuals resulted in something so magical that multi-million (or billion) dollar opportunities were possible?

Imagine being able to do all of this while experiencing unforgettable food, drinks, scenery, adventure and FUN.

This episode is all about creating great STRATEGIC STUMBLING environments and thinking exercises that encourage collaboration, imagination and novelty.

Dan even insults Mike in this episode, but he loves it! 

Strategic Stumbling is an idea that came from Mike's client John Bowen.

They were in Baja on a fishing / Mastermind trip. 

Mike's intent with the trip was to put really smart people together, find unique ways to collaborate that they wouldn't normally do anywhere else and create some thinking exercises that would encourage this.

By the end of the experience 2 of the participants came together and felt that they had created a tool that was a $100 - $250 million opportunity.

Since we returned, the opportunity has doubled and they now think it’s going to be about half a BILLION. 

A little background…

One night Mike was telling his wife Vivian what he wanted to do more than anything was to get really fun people together and go on an adventure in an interesting place.

Mike happened to love fishing. He grew up fishing. They ate out of the lakes and he has a lot of great memories fishing with his Dad.

Mike knows Baja Mexico is fantastic with very gentle waters so he decided one afternoon to throw together an offer.

Vivian said, “Why don't you do Fishy Business?”

Mike thought it was a cool idea so he whipped up a sales page, made a short video and he texted it to five or six people. 

He needed to find people who he knew were coachable, collaborative, and had a history of playing well together but also would be high quickstarts (because in Mike's experience if you’ve got a bunch of fact finders in a room, it's usually not very fun.) 

The text went something like “Hey, I'm thinking about putting together a really cool adventure with some high value people I think you should know and you'd love to be with, are you interested?” 

Mike got five yeses in 10 minutes. 

The other qualifier was people that Mike had a history with or wanted to work with. He also knew these particular people were very appreciative of introductions and connections outside of their networks.

When they got together Mike organized a bunch of thinking exercises and questions that created a collaborative environment. Then the magic started to happen...

You’ll have to listen to the WHOLE podcast to find out about everything that went down on Mike's “Fishy Business” Mastermind, plus a ton more!

Think for a moment about the great WHO’S that you need in your life as an entrepreneur.

If you know what you’re doing, you can give those WHO’S great purpose.

There are a lot of amazing WHO’S out there with incredible talents that aren’t unable to find their purpose or a use for their skills.

That’s where YOU come in… but the great WHO’S aren’t looking for schmucks.

How do you not be a schmuck? How do you keep the really great WHO’s inspired, impactful, focused and keep them around for a long time? 

That’s what this episode is all about. CREATING PURPOSE FOR OTHER PEOPLE.

Listen and Watch for all of this and A LOT MORE.

Julian Simon said, “Humans innovate their way out of resource shortages. People are the ultimate resource. Resources aren't discovered, they’re invented.”

That's the basic premise here today. 

What are the conditions for increasing human ingenuity?

It’s smart people collaborating with each other.

80% of the most talented people in the world need someone to give them a purpose for their talents.

The phenomenal ability to GIVE other people purpose is a very rare talent.

It’s a serious skill to have and one that Dan and Mike are grateful for because they’re both really good at it.

Entrepreneurs with LOTS of big ideas…need to find right-fit WHO’s to help make those ideas a reality. Otherwise they’re dead in the water from the start.

Finding the right-fit WHO requires giving them the right purpose to keep them moving and motivated.

One of the tools that Dan uses in Strategic Coach is the “Impact Filter.” 

This is where you create projects that attract teamwork.
Entrepreneurs, almost by definition, have the ability to create purpose in the future. 

One that doesn't exist...yet.

In other words, something that's created in the imagination and is so compelling and persuasive that other people will say, “I'll add my capabilities to that! This is great, I'm good at __________ and I can provide value to the vision.” 

At the end of the day, we’re driven by impact. 

The impact you’ll have on the organization: results, outcomes and benefits. 

Whether you're a collaborator or not depends on how much of the future you'd like to share with other people. 

If there's only room for you and your future, it's not an interesting game.

There is SO much more juicy information in this episode about creating purpose for other people!

What if you could take your BIG ideas and turn them into something magical, profitable and fun?

Where are you leaving millions of dollars on the table?

What kind of creative collaborations could get you there?

WHO are missing in your network or business to make all these dreams come true?

The ability to take your capability and combine it with someone else's capability to create a new kind of value in the marketplace is what this episode is ALL about.

Today is all about CREATING MONEY OUT OF THIN AIR. 

Listen or Watch now to find out how to make this happen.

You can start by taking advantage of the technological capabilities you have today for making instant connections with the right people quickly. 

We're talking about Zoom.

Or one of Mike's favorite strategies, “Money Phone”.

Over the last year and half this REALLY changed the way we can do business and opened up the world to everyone with a wifi connection.

If there are 2 entrepreneurs that are right for each other, you are only three clicks apart.

It’s a shortcut for people with the right mindset. 

25 years ago this wasn’t possible. 

In the past, a lot of people wouldn’t even go to a meeting unless it was in person.

That's completely changed.

EVERY business is sitting on unmonetized and hidden assets that can be turned into “Money Now” (this is the ‘money out of thin air’).

Mike has several clients that have made millions yet they’re still leaving a tremendous amount of money on the table.

By turning their services and IP (Intellectual Property) into training programs, apps and software they’ve been able to reach AND HELP thousands of additional clients and collect the money they were leaving on the table.

In our new marketing video, Mike shares a story about how he and his team recently did this for Gui Costin. They turned a very expensive and complex service offering into a training program.

For business owners and entrepreneurs, there are enormous profitable opportunities if you’re in the right mindset and open to change.

Chaos and change is good for business.

It’s one of the ‘bright spots’ about the pandemic.

Those who pivoted, digitized and virtualized quickly had their best years ever.

Take ADVANTAGE of the opportunities happening in the world right now.

Choose to see the positives and be one of the success stories.

There are millions (even billions) to be made right NOW.

This isn’t new.

It’s about seeing the world through fresh eyes and a new perspective every day.

Every business owner is looking for more leads, better relationships and better follow up. 

Mike's guest, Charles Byrd is going to share some of his best strategies to do just that, including:

• How to connect with your ideal clients. 
• How to connect with your ideal partners.
• How to get free leads. 

They'll show you how to WOW your ideal clients and how to follow up systematically to close more deals.

THE FORTUNE IS IN THE FOLLOW-UP. 

Charles worked in the Silicon Valley for 15 years as the director of a billion dollar software company but he wanted to taste entrepreneurial freedom. 

He decided to make the move, created a low-ticket productivity course and got very good at marketing with joint ventures. 

People wanted to know how he booked 2-6 joint venture promotions per week so he started putting on events, workshops and consulting, based on connecting, building long-term relationships, providing value first, then turning every one of those opportunities into two or three more.

When you're continually providing VALUE FIRST with the people you're interacting with, that value comes back many times over. 

Don’t risk wasting any more time on the wrong clients. 

Don’t keep trying the same old, worn out methods.

Think of this episode as a jumpstart for your business, like you’re getting to “cut the line” to success.

Get in touch with Charles at [email protected]

One of the biggest things that entrepreneurs and founders struggle with is VISION DELIVERY. 

You have a big idea that you can see from start to finish but when you go to your teams, you get bogged down because there's a fact finder that asks you so many questions you get lost.

You realize that your mindsets are not in sync. You don’t have a framework in mind… Just the VISION.

We're going to talk about how to COMMUNICATE your big visions and actually get them executed.

One of the things that we have always admired about Dan is that he’s cranking out a minimum of four books a year. (It’s actually closer to six or seven!) 

Today is an opportunity to get inside his head and ask the questions that everyone wants to know. He’s managed to build an incredible team that executes his visions. Listen or watch on YouTube to find out how he communicates so those visions come to fruition.

Dan’s strategy starts with the client rather than his team. 

He says; “any idea you have, make sure to test it with your check writers first.” The only people who will know whether one of your ideas is good, are the people who would benefit from it and pay for it.

He never tests out ideas on his team until he has a read from the check writers. 

He’ll also conduct “workshops” where he’ll put an idea on a screen and say, “I've got this idea I need feedback on. Does this mean anything to you?” Then a conversation starts and the moment it does, the idea starts to change and improve. 

This whole process is witnessed by his team so when he goes to them with the idea, it's already been market tested.

Mike is a big believer in doing this as well. The way he implemented this is in the past (when he had Traffic Geyser and his subsequent businesses) was by doing three or four live events a year.

At every one Mike rolled out a brand new idea or product and pitched it from the stage.

The idea was, let him show the audience a new thinking tool, show them how he was using it, and then do it together. Then you incrementally bring the audience through and get their feedback.

It's like having a real time focus group.

One of the unique parts of Dan’s company is that all of his team members, on a regular basis, come into contact with the customers and clients. He believes that when entrepreneurs are unhappy with their team members it’s because there's a separation between the team and the company.

The employees don't know what the company is for. They’re doing all this work but they have no notion of what the work they do is for, who it’s for or how it’s used. 

They're ignorant and their ignorance makes them defensive. The only thing they know is that almost anything new can be a danger to their job.

If an entrepreneur hasn't set up a situation where their team actually knows who the customers are, they're going to push back against new ideas because they don't know what the new ideas do for their job security. 

As a founder, part of your responsibility is to create the illusion of security and transfer certainty to your team.

In addition, the company can't be as important to them as it is to YOU. 

In Dan’s company, a lot of his employees love their jobs. He tries to work towards each team member's unique abilities, the same way he does with his clients but ultimately people do things for their reasons, not yours.

It's not possible for your team to be as in love with the company as you are and it's unreasonable for you to expect them to, (unless you're giving them 50% of the money) they simply can't have the emotional commitment and it's unfair of you to even suggest that they should.

We're very fortunate in the age that we currently live where entrepreneurs can literally custom design organizations for their own personal reasons and for the kind of creative games they can play with their customers and team members. 25 years ago this wasn't possible.

The current rapid movement into the virtual world creates the possibility for enormous creative flexibility on how you construct an organization. About 50% of the character that your organization takes on is purely a function of who you are as an entrepreneur, and therefore you can't copy someone else's organization.

Listen and Watch the whole episode to hear the rest of our conversation including our thoughts on big information companies like Facebook and they're suppressing innovation everywhere. 

If you like powerful conversations with strong opinions, and elevated answers, head over to www.CapabilityAmplifier.com and scroll down to leave us a message, rate, review, and share! 

A lot of successful entrepreneurs today either have their own podcast or appear regularly on others.

In fact, podcasting is one of THE most powerful tools to build an audience of raving fans.

Mike would even say it's a necessary tool if you want to grow a business empire and platform that pays you for life. 

Have you thought about starting your own podcast? Doing regular live video events?

It can be a daunting task if you don’t know where to begin, especially when it comes to the right equipment.

Today Mike's friend, Dave Asprey, joins him in his home studio where he walks Dave through the equipment that he uses on his 3 podcasts and live events.

If you’ve ever had aspirations of starting your own podcast or in-home broadcast and recording studio, you are NOT going to want to miss this one! Listen or watch on YouTube.

For those of you that have been living under a rock for the last decade, Dave Asprey is considered the Father of Biohacking, the founder of Bulletproof Coffee and the author of several best selling books. Mike is an investor in Bulletproof. 

Dave also has a VERY successful podcast (250 million downloads, top 100 Show, Webby nominated.) but he’s always looking to improve and since Mike helped him in the past with this type of thing, he reached out for some advice.

They’re going to geek out a little and talk about all things equipment. They're talking, microphones, cameras, monitors, hardware, software, gadgets and tools… the whole shabang. Everything ranging from $25 to thousands of dollars.

They’ll also get into how Dave runs his podcast, the things that are working and the things he wants to improve plus Mike will share his best advice on how to put out the best quality podcasts, live broadcasts and videos you possibly can.

If you’re a tech geek like Mike, make sure to listen or Watch Dave and him nerd out. They had SUCH a blast making this AND you’ll learn a lot of really valuable information about starting your own podcast studio, whatever your budget. 

You know what they say -- “Those that fail to learn from history are doomed to repeat it.”

It’s very important to know where things came from and who created them.

Today Mike and Dan going to go back in history because this is one of Dan's very favorite topics. 

Mike is going to ask him three questions: 

Who are his favorite historical figures?

#1 a business builder

#2 a leader

#3 a woman 

and why for each question. 

As soon as Dan learned to read when he was six years old, his mother got him interested in history. 

The people we are going to talk about today are ROLE MODELS for Dan and people he gained insight from into his own goals. Sit back, get comfortable, and get ready for a fun episode. Listen and maybe you’ll have a new role model by the end!

Dan’s number one favorite “business builder” historical figure lived around 300 BC. 

His name is Euclid, he lived in Alexandria and worked at the very famous Library of Alexandria collecting documents (scrolls mostly.) His specialty was everything mathematical. He collected everything, made sense of it, organized it and put it into systems. 

If you think about who had the greatest influence on what the world looks like today, a case can be made for Euclid. The things that are permanent in the world architecturally all depend on the elements of geometry that were put together in 300 BC. 

When Dan went to college, the very first book he read was by Euclid and it had 47 elements that he memorized. The book contained the notion of building structures that influenced a great deal of what he does in Strategic Coach today.

They’re his version of codes and basic elements of geometry and says this is how you build entrepreneurial thinking, unique abilities, and time systems. It’s his version of Euclidean geometry but used to identify the foundation of how entrepreneurs think.

If you have this way of thinking as an entrepreneur, you're going to do well. 

Next up is Dan’s favorite historical figure in leadership; Winston Churchill.

He’s convinced that Churchill was one of the greatest leaders in history at a very crucial time. There was a period in 1940 where Winston Churchill saved the world from very bad people. (The Nazis.) Everybody around him wanted to reach a peace agreement but he said “You can't do a deal with a tiger because he'll eat you.”

Churchill had an enormous amount of social and political pressure on him and was getting beat up pretty badly. The enemy seemed invincible and the Americans had no trust that the British were going to survive. Dan thinks Churchill, as an individual, decided he was going to be the person to turn the situation around. 

Dan says circumstances often make great leaders and war is one of those situations.

Lastly, Dan's favorite female historical figures.

Three of the greatest female leaders EVER are Queen Elizabeth the first, Victoria and Queen Elizabeth the second.

If you look at England's greatest monarchs all three are women. Together they have ruled for over 170 years. There is no man in British history that compares to these three women.

The stories of the three queens are radically different but in all three cases there was no preparation for them to be the monarch. In each case it was a surprise of circumstances that they ended up ruling and not without enemies. 

For whatever reason, it seems as though the women are able to hold this position of power very effectively and in all their cases they happen to live a very long time. It also seems like the men in the monarchy get themselves into trouble and are willing to sacrifice the position for sex or love while the women make do.

This was a really fun and educational episode. To hear about even MORE inspiring historical figures, like Washington, Lincoln, Roosevelt, Margaret Thatcher and possibly… Elon Musk, make sure to listen to and Watch this episode on YouTube.

Imagine being able to attract a perfect, right fit client (what we call a “hero”) into your business. 

How do you communicate to get anyone who's around you, whether it's an employee, a friend, or a spouse to get on the same page in the shortest period of time? 

Today you’ll learn one of Dan Sullivan’s greatest “intellectual shortcuts”, the “scorecard.” 

Every single one of Dan's 30+ books includes a scorecard with 8 mindsets. You look at the mindset, read some text and score yourself from 1 - 12. There are dozens of scorecards to measure every aspect of your life or business.

You can use scorecards to attract “right fit”, compatible people into your life. Whether they’re customers, spouses or partners.

In this episode, you’ll learn how Dan makes them and how you can adapt your brain so you can make them quickly too. 

Dan created his first scorecard after his divorce in 1978. Back then there was a lot of encouragement from society to “work things out,” but Dan knew it wouldn’t work. They were going in completely opposite directions.

Then and there he made a commitment to himself that he would be married again but NEVER divorced. 

During the time before the divorce, he realized that the problem was that he was looking for a person, and what he should have been looking for was a relationship. 

He decided not to put his goals in terms of a particular type of person, but to outline some standards or what his relationship had to be. 

The mindset “scorecard” was born.

He decided that his next relationship should not be one that required work but rather a relationship that just works. (Because his last one was ALL work) 

One year to the day after his divorce and the scorecard were finalized, he was at a weekend conference and arrived late. There was only one seat left so he sat down. Next to him was a very tall redhead. 

He looked at her a few times and she said “what are you looking at?” He said, “I’m looking at you and I like what I see.” They've been together ever since.

There was an ease and comfort to their relationship. 

In both your personal and work life, trying to make relationships work is a very wasteful experience. 

It’s all about creating the right of mindset. The behavior mindset. We generally get into trouble with people's behavior because we haven’t checked the mindsets out beforehand.

The big takeaway is effortlessness is the key function. 

Recently Mike met with Kim White, his energy coach and one of the key things that he needs to work on is a very complex relationship that has turned weird because of a lack of communication. The thought of trying to make it work has kept Mike up at night.

There are a lot of positives about the relationship but the negatives, energetically, outweigh the incredible financial and celebrity aspects of it to the extent that it makes Mike feel gross. 

Mike thinks it’s very important to check in with your body and say, “Do I feel good?” and “Am I happy?” “If not, why?” If it's out of your control and it's relationship oriented, take some inventory, and end it fast.

One thing that Mike's noticed as he ages is that he really sees how perfect nature is and how it's like tapping into universal consciousness. The way he has experienced things is the more he (you) meditates, more answers and solutions appear.

Dan has been meditating daily for 49 years but is not a believer in Universal Intelligence like Mike is. He believes that as a species we’ve had a couple of 100,000 years experience and our nervous systems have been formed out of a lot of struggle, persistence and breakthroughs.

He believes we're hardwired based on our experiences and when someone really gets in touch with who they are, major shifts happen.

A core secret to creating breakthroughs? 

Dan says that you have to LIKE who you used to be.

If you're alway trying to get away from who you used to be, you haven't learned anything. 

Dan believes that when people spend the time trying to understand WHO they actually are they will constantly grow and transform. 

The more we get in touch with our experiences, the less conflict there is between what we're thinking and our feelings and when we communicate from that point… that’s when the magic happens.

To hear more strategies on how to implement the scorecard and hero mindset into your life PLUS a story Mike's never told before about his early days as a HACKER (you're not going to want to miss this one!) 

What is the best way to drive results in all areas of your life?

Do you struggle with your employees, clients, marketing or your net promoter score?

Maybe you’re struggling with your marriage, or your relationship with your kids?

There is a KEY CHALLENGE that you have and it's one simple word… TRUST.

The question to ask yourself is “how do you create trust in the most effective way?”

Mike has a very special guest today. He's a fellow Minnesotan from a small town, not too far from where Mike grew up. His name is David Horsager and he's the most research expert on trust, organizational trust and leadership in business.

He's also the author of many books, with his latest out now, called “Trusted Leader, Eight Pillars That Drive Results.” John C. Maxwell calls it “A pivotal guide for today's leader!”

Research has proven that output, morale, retention, innovation, loyalty, and productivity increases when trust increases and that’s what today’s episode is all about. Building trust that drives the results you want so make sure to listen and watch us on YouTube.

David believes that lack of trust is the biggest expense of any organization.

Organizations think they have a leadership issue. They never do. (The only reason people follow a leader is trust.) They think they have a sales issue. They never do. (The only reason people buy is trust.)

The only way to amplify a marketing message is to increase trust in that message. The only way to deal with the diversity issues of our day is to increase trust. The only way to increase innovation and creativity in a team is to increase trust.

The root issue is always a trust issue.

So how do you build and create the maximum amount of trust with teams internally in the shortest time period that’s genuine and authentic? (when you've got that, you're going to get teamwork and more results which means happier clients and customers on the other side.)

The Eight Pillar Framework, from David’s new book, has been validated through research, as the way trust is built globally.

1. Clarity: People trust the clear and they distrust the ambiguous or the overly complex. Most people, even in marketing, think they're clear when they're not.
2. Compassion: People trust those that care beyond themselves. It's hard to follow or buy from someone that we don't feel cares beyond themselves. The most trusted person in the world is not Oprah or the Pope. It’s mom. People trust their mom’s because they care beyond themselves.
3. Character: We trust those who do what's right, not what's easy. Many companies de-incentivize character when they should be doing the opposite.
4. Competency: You might trust a good friend to take your kids to a ballgame because they have character and compassion, but you wouldn’t trust them to give you a root canal. If you're selling and leading the way you were 20 years ago, people won't trust you. You have to stay fresh and relevant.
5. Commitment: We trust those that stay committed, even in the face of adversity. Think about anyone who's left a legacy. Mom, Dad, Mandela, Gandhi, Jesus or Joan of Arc, and you'll find someone that's trusted because of their commitment beyond themselves.
6. Connection: This pillar is the willingness to connect and collaborate. In a lot of big companies or global governments, you’ll find counter forces of connection, siloing, or selfishness and that’s the opposite of what you want.
7. Contribution: You need to contribute results and outcomes. You could be a compassionate, high character person, but if you don’t get results, no one is going to trust you.
8. Consistency: The only way to build a reputation is consistency. The only way to build a brand is consistency. For good or bad. If you're late all the time, people will in fact trust you to be late.

David believes you can solve every leadership, organizational and marketing issue against these eight pillars. He’s done his research and tested it on six continents and found that most people are actually solving the wrong problems.

It’s never about engagement or communication. It’s ALWAYS about trust.

Wondering why David is so passionate about his work on trust? When his daughter was 13 years old, they were out for a walk, talking about life and she looked up at him and said, “Dad, you wouldn't understand, you're perfect.” That might sound sweet but he knew he had a big problem. He knew that she wouldn’t share her life with him if she thought he was perfect.

In reality when he started his first company, he had $1.42 to his name and was living in a basement apartment with black mold, no windows, bathroom or kitchen. He struggled and lost everything a few different times but his daughter didn't see those first 10 years of struggle.

When he finally found success with his first best selling book and started doing things like traveling in private jets, that’s what his daughter saw.

He started sharing all of the times he made mistakes with his daughter on their walks. The time he lost all of their money before she was born, the mistakes he made with his team, etc… and it changed their relationship forever.

The willingness to be transparent about your mistakes can be used in leadership but it can also be used at home. When parents try to act like they're perfect and were perfect as kids, what do their kids learn to do? They learn to hide stuff better.

David has been doing this research on trust for many years. (since his grad work days) If you go to his websites, www.TrustEdge.com, there's a research tab where you can read it all for yourself.

In his work, David has developed a 10 step process to rebuild trust. To find out more pick up a copy of his new book and don’t forget to Listen to and Watch this episode for the more details.