For thousands of years, humans have communicated history and new ideas through stories and storytelling. This powerful tool has a dramatic impact on your practice's ability to attract new patients and capture more optical Sales. In this episode, PECAA Member Business Advisors Shelby Wade and Kayla Groves share strategies for maximizing your success. 

Key Takeaways:

1. Without wrapping them up in a story, humans only remember 5% of facts that you tell them.
2. Patient consumers make purchasing decisions first on emotions and then support that decision with logic and rationalization. Storytelling opens up that emotional connection that primes the individual to purchase from you. 
3. In the optical conversation, tell stories that connect with the patient. It's ok to tell your story that helps then connect to your passion for optical and eye care. The story should be easy for the patient to connect to their own life and their own story. 
4. Don't just show the frame and style the patient but share the story of the brand and what matters most
5. Spend time with the frame reps that come into your practice in order to understand not only the quality of product but know the brand story. 

What Kayla is reading: