Carl Richards of Behavior Gap joins me to talk about why it makes sense for him to sell his new book for $10,000.

Talking Points

• The paradox of working in public every day
• The terror of going from 0 to 1
• Using permission-less projects to get going
• The importance of noticing “tailwind”
• Turning flaws into features
• Using impostor syndrome as a compass
• Reacting to negative feedback about pricing
• How to decide whether to start a podcast

Carl’s Bio

Carl Richards is a Certified Financial Planner™ and creator of the Sketch Guy column, appearing weekly in The New York Times since 2010.

Carl has also been featured on Marketplace Money, Oprah.com, and Forbes.com. In addition, Carl has become a frequent keynote speaker at financial planning conferences and visual learning events around the world.

Through his simple sketches, Carl makes complex financial concepts easy to understand. His sketches also serve as the foundation for his two books, The One-Page Financial Plan: A Simple Way to Be Smart About Your Money and The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money (Portfolio/Penguin).

His sketches have appeared in a solo show at the Kimball Art Center in Park City, Utah as well as other showings at Parsons School of Design in New York City, The Schulz Museum in Santa Rosa, California, and an exhibit at the Mansion House in London. 

His commissioned work is on display in businesses and educational institutions across the globe.

Find Carl online here:

• https://behaviorgap.com
• https://behaviorgap.com/radio/
• https://www.linkedin.com/in/thinkingcarl
• https://twitter.com/behaviorgap

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!