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One type of case study we haven’t featured on the podcast is the “Failure” Case Study. (That’s in quotes for a reason!) But that’s exactly why I’m introducing you to my client, Ashleigh Chanél. You might be surprised to see 1. That I'm inviting her on to discuss this “fail” and 2. That there’s a completed case study for you to check out. Yeah—the project wasn’t a complete bust after all and I was able to take what I learned & use it to improve my client experience. But you gotta press play to get the goods!

With this episode you’ll be able to:

• Learn what was different about how Brittany was creating case studies.
• Discover what epic fail during Ashleigh’s case study Brittany was able to learn from.
• Uncover how Ashleigh has used her case study in her marketing funnel.

Links & Mentioned Resources:
DFY Case Study Copywriting
Ashleigh’s case study

Related Episodes:
Different Types of Case Studies
Dallas’ Case Study Interview

Connect w/ Ashleigh:
Instagram
Website

Go behind-the-scenes to see how my clients are 3x’ing their inquiries with SEO in this FREE SEO Workshop on June 30th! (Sign up to get access to the replay)

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

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Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
Buzzsprout (get $20 off)
Dubsado (20% off)
Styled Stock Society
Keysearch
Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

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