The PPC Den: Amazon PPC Advertising Mastery

Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords?

Listen Later

This episode is just the first of a two-series Case Study episode with Clement Hynaux, Ad Badger’s Campaign Manager.

Let’s see how Michael and Clement work on an actual client’s problem who had 6,000 keywords in his campaigns.  Is that too many keywords?  Find out how two experts approach this challenge.

The fun isn't over yet!

Tune in next week for part two, where we will share the result of the campaign restructure.


Highlights

  • 00:00 Keyword Campaign - Topic Overview 
  • 02:45 Intro 
  • 03:57 Migration from Another Solution to (Ad Badger) 
  • 05:23 Importance of Account History 
  • 08:35 Data Analysis on Amazon PPC 
  • 10:25 Market and Data Analysis 
  • 13:39 Importance of Keyword Research 
  • 17:55 Tools for Keyword Research 
  • 20:25 Isolation of Branded Keywords 
  • 26:03 Bidding of New Keywords 
  • 28:05 Campaign Restructure 
  • 31:47 Outro 

    • If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 


    Resources & Links 

    • Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
    • How Do I Structure Amazon Campaign Names? [The PPC Den Podcast]] https://youtu.be/2y751qK6Z9Q 
    • Campaign Naming Systems [PPC Den Podcast, Ep 8 -- From the Archive] https://youtu.be/VzD8mKDe9oQ 
    • Should You Segment Your Branded Keywords In Amazon Ads? [PPC Den Podcast Ep. 40] https://youtu.be/OZCjjU0_Q_E 
    • How Should You Name Your Amazon PPC Campaigns? https://youtu.be/oWdYZWJrZsM 
    • LIVE Amazon PPC Campaign Audit [PPC Den Podcast Ep 60] https://youtu.be/ECxuSTo9mDI 
    • How to Create Single Keyword Campaigns in 20 Seconds with Ad Badger (and why you should) https://youtu.be/9WtkBsNOgBo 
    • What To Do About Low Click - Low Sale Keywords [PPC Den Podcast 135] https://youtu.be/o-O0kJlGogQ 
    • How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/2wMnLvVReAw 

      • 🦡 

      • Subscribe to our newsletter: https://www.adbadger.com/newsletter/ 
      • Look through all our show notes: https://www.adbadger.com/podcast
      • Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/


        • Host and Executive Producer: Michael Erickson Facchin 

        Guest Co-Host: Clement Hynaux 

        Senior Producer: Nancy Lili Gonzalez 

        Video and Audio Editor: Pedro Moreno 

        Graphic Designer: Karolina Facchin 

        Podcast Coordinator: Myreen Garcia Sejalbo





        ...more
        View all episodesView all episodes
        Download on the App Store
        The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        98 ratings

        More shows like The PPC Den: Amazon PPC Advertising Mastery

        View all
        The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

        The Side Hustle Show

        1,585 Listeners

        The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

        The Tim Ferriss Show

        16,062 Listeners

        Shopify Masters by Shopify

        Shopify Masters

        377 Listeners

        The GaryVee Audio Experience by Gary Vaynerchuk

        The GaryVee Audio Experience

        16,808 Listeners

        AM/PM Podcast by Kevin King

        AM/PM Podcast

        210 Listeners

        Seller Sessions Amazon FBA and Private Label by Danny McMillan

        Seller Sessions Amazon FBA and Private Label

        62 Listeners

        Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

        Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

        524 Listeners

        My First Million by Hubspot Media

        My First Million

        2,601 Listeners

        My Amazon Guy by Steven Pope

        My Amazon Guy

        37 Listeners

        Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

        Acquisitions Anonymous - #1 for business buying, selling and operating

        243 Listeners

        The Startup Ideas Podcast by Greg Isenberg

        The Startup Ideas Podcast

        182 Listeners

        Moonshots with Peter Diamandis by PHD Ventures

        Moonshots with Peter Diamandis

        456 Listeners

        OPERATORS by OPERATORS

        OPERATORS

        44 Listeners

        That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

        That Amazon Ads Podcast

        28 Listeners

        Moneywise by Hampton

        Moneywise

        636 Listeners