Summary

Today, Host of Dear FoundHer..., Lindsay Pinchuk shares a behind-the-scenes look at a recent client call and how she helped solve a problem for her client. The client, a made-to-order food company, was struggling to grow engagement on social media. However, through their conversation, Lindsay identified that the true problem stemmed from the order process, lack of community engagement, limited partnerships, and the need for the founder to put her face on the brand. Lindsay provided strategies for sharing the founder's story, creating educational content, changing the order process, creating engagement, growing awareness through partnerships, and utilizing influencer marketing. They also identified an easy opportunity that she could utilize directly following their call. Once she did, the client experienced a sellout week and increased demand for her product.

Takeaways

• Identify the true problem by digging deeper and understanding the underlying issues.
• Share the founder's story through various mediums to establish a personal connection with customers.
• Create educational content to provide value and engage the community.
• Change the order process to create demand and control inventory.
• Utilize partnerships and collaborations to grow awareness and reach new audiences.
• Sample the product and leverage influencer marketing to generate buzz and increase sales.

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