If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this…

Part 1: The Case Study Interview

We’ll walk you through Justin’s journey to update his headlines so they had both personality and keywords.

Part 2: The Brand Voice Copywriting Q+A

In the remaining 16-ish minutes, I ask Justin rapid-fire questions about brand voice copywriting.

With this episode you’ll be able to:

• Learn why copy needs BOTH personality & keywords.
• Discover how to know when it’s time to work with an SEO expert
• Uncover what it’s like to work with Brittany on an SEO Packet.
• Discover the importance (for your business) of having an opinion *and* sharing it.

Get the full show notes here: https://brittanyherzberg.com/blog/seo-and-brand-voice-copywriting
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Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

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Podcast brought to you in partnership w/ Leah Bryant Co.

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