Sisters Be’Anka and Jeronica opened Nirvana Soul Coffee in September after years of hard work and dedication to make their dream a reality! We sat down to hear their story, and also chatted about community, San Jose coffee culture, opening a business during the pandemic, and how it all ties in to the mission: using the power of coffee and tea to bring people together.

Coffee!

catandcloud.com/products/subscription

Our Guest!

Nirvana Soul on the web: http://nirvanasoulcoffee.com

On the gram: instagram.com/nirvanasoulcoffee

Resources!

Mama’s Brew: http://mama-s-brew-coffee.myshopify.com/

Cxffeeblack: http://cxffeeblack.com

The Chocolate Barista: http://thechocolatebarista.com

Glitter Cat: http://glittercatbarista.com/

Your Host!

Alex on the gram: instagram.com/marsemallow

Alex’s email: [email protected]

Sponsors!

Steeped Coffee: bit.ly/steepedpackets

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Alex sits down with Bartholomew Jones of Cxffeeblack to learn about his rad venture in coffee, culture, music, and apparel! We chat on everything from the colonization of coffee and current problems with “direct trade,” to being a good neighbor in your cafe’s community, to understanding the true roots and identity of coffee culture...such good stuff. Thank you, Bartholomew!

Coffee!

catandcloud.com/products/subscription

Our Guest!

Cxffeeblack on the web: http://cxffeeblack.com

Cxffeeblack Subscription: bit.ly/3kYrzHo

Resources!

Cxffeeblack Podcast: apple.co/2KywGBJ

For White Folks Who Teach in the Hood, and the Rest of Y’all Too: bit.ly/35WwowS

The Coffee Enthusiast: http://tcecoffee.com/

Boycott Coffee: http://boycottcoffee.com/

Ethnos Coffee: http://ethnos.coffee

Milan Credle Music: http://milancredlemusic.com/

Brown Girl Lettering: http://browngirllettering.com/

Melanin Essentials: http://melaninessentials.com/

Your Host!

Alex on the gram: instagram.com/marsemallow

Alex’s email: [email protected]

Sponsors!

Steeped Coffee: bit.ly/steepedpackets

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby 

Helping people experience those Human Moments: Tio and Kenzel Fallen began Three Keys Coffee in 2019, providing incredible, award-winning coffee that is inclusive to all levels of coffee drinkers--which is what it's all about.

In this episode, Tio and Kenzel chat about their story, the similarities found in being both a mechanical engineer and a coffee roaster, their favorite jazz eras, and their experiences as people of color in the coffee industry. We're so stoked on you two and can't wait to see what the future holds for Three Keys!

Coffee!

catandcloud.com/products/subscription

Our Guests!

Three Keys Coffee: instagram.com/threekeyscoffee

Resources!

Three Keys Coffee website: www.threekeyscoffee.com

Three Keys’ Jazz Playlists: bit.ly/32KW4KB

Three Keys’ Recent Feature by Sprudge: bit.ly/3ptyVWU

Luce Avenue Coffee Roasters: www.luceavenuecoffeeroasters.com

Equatorial Coffee Consultants: instagram.com/equatorialcoffeeconsultants

Your Host!

Alex on the Gram: instagram.com/marsemallow

Sponsors!

Steeped Coffee: bit.ly/steepedpackets

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Learning, growing, failing, and growing some more: 2020's been a big year for facing our assumptions head-on, learning from mistakes, and working toward true anti-racism. Grace and Alex, our two employee owners, sit down to talk about what we’ve been working on for the past six months, and what we’ve learned so far in this journey.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Communicating What You Believe: apple.co/2I8ev4Y

Letting Your Guard Down: apple.co/2Zabwxv

Resources!

Learning to Be an Antiracist, by Ibram X. Kendi: bit.ly/3eg602C

Antiracist Baby, by Ibram X. Kendi: bit.ly/3mVVaCL

Your Hosts!

Alex on the Gram: instagram.com/marsemallow

Grace (not on the Gram): [email protected]

Sponsors!

Steeped Coffee: bit.ly/steepedpackets

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Welcome to the Best Friends Club! Chris and Jare sat down to explain our new relationship coffee initiative, what it means for our partner farmers and for us, and why we're so stoked on our relationships in Honduras.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

What is Relationship Coffee? | Truby Origin Trip Takeaway apple.co/2XLJ5oI

Resources!

San Vicente Dry Mill Tour bit.ly/3jjv9uZ

Relationship Coffee: Beyond Buzzwords bit.ly/2IL1kGZ

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca

Baca's YouTube: www.youtube.com/realchrisbaca

JT on the Gram: www.instagram.com/jared_truby

Sponsors!

Steeped Coffee: bit.ly/steepedpackets

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby 

Just when we thought this year couldn't get any weirder, wildfire season came for early for us! Jared's here with an update on how we're doing here in Santa Cruz County, plus a bonus Q&A on breaking down the entry barrier to specialty coffee.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Everything Feels Weird: bit.ly/CCWeird

Resources!

GoFundMe for the Levi and his family: gf.me/u/ytjk2g

Your Host!

JT on the Gram: www.instagram.com/jared_truby

Sponsors!

Steeped Coffee: bit.ly/steepedpackets

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby 

You might have noticed that we're taking a little break on the pod! We can't wait to get back to regular programming, but for now, Jared's here to update y'all on everything we've been focusing on in the meantime.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Ready Or Not, Outside The Box: bit.ly/RdyOrNot

Big Picture Refocus: bit.ly/BigPicRefocus

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca

Baca's YouTube: www.youtube.com/realchrisbaca

JT on the Gram: www.instagram.com/jared_truby

Sponsors!

Steeped Coffee: bit.ly/steepedpackets

If you love it here, a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby 

Building a strong community without a brick-and-mortar shop is not an easy gig, but when you can get it right, it’s pretty amazing. Jamie owns Culture Coffee Bar, a C&C wholesale partner in Baca’s hometown of Modesto, CA. We chat about the challenges having a shop on wheels, the legacy of growing leaders, and building community in unlikely places!

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Letting Your Guard Down: apple.co/2Zabwxv

High Brow Coffee | Wholesale Partner Special: apple.co/3eNMZVi

Links!

Culture Coffee Bar: www.instagram.com/culturecoffeebar

Partner Corner (our April update with Jamie): https://bit.ly/2YBjVec

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca

Baca's YouTube: www.youtube.com/realchrisbaca

Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby 

We take a walk down memory lane with Chris through his twenty years in coffee!

Coffee!

catandcloud.com/products/subscription

Related Episodes!

The San Franciscan Roaster Co | Bill Kennedy: apple.co/3guDA6B

What is Relationship Coffee?: apple.co/2XLJ5oI

Resources!

Hello from the inside (Love Mail): bit.ly/3cglvpe

Proud Mary: http://proudmarycoffee.com.au

No Kid Hungry: http://nokidhungry.org

David Schomer (Espresso Vivace): bit.ly/2XFh6as

Chris’s dolls (if you know, you know): bit.ly/3eysITq

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca

Baca's YouTube: www.youtube.com/realchrisbaca

JT on the Gram: www.instagram.com/jared_truby

Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby 

Being part of a group chasing the same goals can be a great way to grow faster and have more fun to boot!

Coffee!

catandcloud.com/products/subscription

Related Episodes!

IN-Q Transforming Pain Into Growth: bit.ly/InQepisode

Show Up, Feel Better: bit.ly/showupfeelbtr

Resources!

Baca’s Pour Over Video: bit.ly/3g95gO1

Austin’s Coffee: http://austinscoffeecrafters.com/

Carol’s weird-ass Avatar Doll reference: bit.ly/avatarbbs

Old Embarrassing Skate Videos?: vimeo.com/25582572

State Breathing App: apple.co/3gc128t

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca

Baca's YouTube: www.youtube.com/realchrisbaca

JT on the Gram: www.instagram.com/jared_truby

Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby