This episode is one of two educational ones around creating culture. Both Baca & Jared gave lectures at the Specialty Coffee Expo in Seattle. They were both asked to post their lectures for others to learn from.

If you are in leadership, own a business or want more insight into how Jared, Baca & Charles approach business, this is your episode.

Pt. 1 includes Values & Hiring Practices.

Enjoy!

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby 

This episode is full of real talk, updates and fun.

As we continue to push toward a 2nd store life continues to be busier and harder to manage. We let you in on it and debrief a bit more about the SCA barista competition.

There have been some blogs and ideas thrown around on how to create a more exciting and consistent competition experience for both competitors and spectators.

Enjoy the convo. Oh and hear about Jared's Vasectomy. Super tight.

Shout out to Wilbur Curtis!

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby 

Taylor is a crusher of a roaster out of Amarillo, Texas. She just placed 3rd in the US in the roasting competition and runs the Evocation roastery.

In this episode we talk about Taylor's first experience at the Global Coffee Expo, what she does to prepare for competitions and a bit about her life.

If you like roast curves, fun conversations and insights into our epic industry than holler. This is a fun one.

Thanks Wilbur Curtis

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby 

We are up to our neck in preparing to open the new shop, SCA hangover etc.

This never made the internet before we left but it's up now.

We have guests being lined up as we speak and cannot wait to get back to it.

To those who came to our lectures, thank you. They will be available soon via our website and podcast.

Thanks Wilbur Curtis as always!

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby 

We take some time to recap Australia & what it's like to visit the other side of the world.

We answer a question or two and speak into some of our past experiences at the US Barista Championship's, The Specialty Coffee Expo & speak a bit about how our lectures are going.

If you want to know more of the history of coffee from our perspective, have some laughs and learn some things through our rants, this is your episode.

Thanks Wilbur Curtis for your Support!

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby 

Tim Williams & Tim Varney have set out to accomplish some fun and exciting things.

Through the W.A.C. (World Aeropress Championships)and the Bureau Collective these tight bros have made an awesome new footprint for themselves and specialty coffee.

They are straight out of Melbourne and have worked with Intelligentsia, Tim Wendelbo and many others in fields expanding from the culinary, to the green coffee sourcing side of our industry.

These lovely mates sure do know how to make us warm and fuzzy.

Enjoy & Thank You Wilbur Curtis

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby 

Specialty Coffee to a burn from the latest UK McDonalds commercial and we kind of love it.

Join us as we break down the commercial and deliver our thoughts on how they marketed, the attention to detail & their intention.

Thank you so much for sharing this journey with us!

Thanks, Wilbur Curtis

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby 

In this episode we talk a bit about our origin stories, both personal and Cat & Cloud.

Through reflection on this we speak to the power of dedication vs. passion or doing what you love. We speak to the trials of commitment and share some personal stories about achieving goals in the face of hardship.

We also speak on ways to stay motivated by sharing stories of the things that help activate us.

Enjoy!

Thanks Wilbur Curtis for The Love!

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby 

We are overwhelmed but still plugging away.

In this episode we talk about some up and coming events in Australia & Seattle as well as a few local talks.

We answer some listener questions on taking orders, roasting decaf, curves & the fun one...Tipping.

Tipping is a big talk and we weigh in a little more about how we perceive tipping and some ideas for those who are potentially trying to rid their business of the tipping process.

WE also talk turnover and growth opportunities.

Cheers and thanks to Wilbur Curtis

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby 

In this episode we talk about our approach to steaming & creating drinks. Do we change our approach for different drinks?

We also answer a little questions surrounding opportunities to change paths and what you should consider.

Finally we talk about some of the hard guests that come through the doors and ways to approach them when they are having a bad/hard time.

All that and more on this episode.

If you want to help Baca gather information for his lecture at the Global Specialty Coffee Expo - here's a quick six question survey that will change his world: surveymonkey.com/r/roasted

Podcast Info and Contact: www.catandcloud.com/podcast 

Instagram: www.instagram.com/catcloudcoffee/ 

Webstore: www.catandcloud.com/ 

Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 

Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby